Paysky, a leading financial technology and payment solutions company announced its plans to revamp its brand and expand regionally in the year 2024. The company’s continuous strive for accelerated growth is backed by enhancing its presence in key markets. Additionally, the company plans to expand “Yalla Super App” in Pakistan and Saudi Arabia during the first quarter of 2024, following its launch in the United Arab Emirates last year. This reflects the company’s commitment to activating national strategies that achieve financial inclusion by providing digital payment solutions for everyone, everywhere, for a more convenient life.

In this context, Dr. Waleed Sadek, the founder and CEO of Paysky, clarified his vision, saying: “At Paysky, we strive to provide financial services for all, aiming to enhance economic prosperity and social well-being. We have now started a new era, where we are diligently implementing a systematic strategy for 2024, that will make a qualitative leap in the financial technology sector in the region. Therefore, we are intensifying our efforts within the group to develop a comprehensive internal development plan, by doubling the workforce and cultivating a culture of innovation. We are keen to intensify our efforts to strengthen our strong presence in key markets and expand our services therein, including the Middle East, Africa, and Asia. Therefore, we always seek to lead as an influential company in shaping the future of financial technology.”

Additionally, Sadek announced the company’s investment plans totaling 3 billion pounds over the next three years. Paysky intends to expand its portfolio by offering a wider range of diverse services, including consumer financing tools, savings options, and digital investment opportunities through its super application “Yalla Super App”.

It is worth mentioning that Paysky has made a significant leap in the financial technology industry, developing a wide range of digital financial service solutions for central banks, financial institutions, corporations, and individuals in 18 countries across the Middle East, Africa, and Asia. Additionally, 10 central banks have selected Paysky to build the infrastructure for their national payment systems and operating systems. This success has enabled the company to expand into many markets ready for digital transformation and financial inclusion, which has a significant impact on the economies of countries and the lives of individuals.