Samsung Electronics, Middle East and North Africa, a global leader in technology and innovation, is proud to announce the launch of its ‘Better Together’ regional campaign, in collaboration with leading VOD platforms Shahid, TOD, Yango Play, and OSN+. This strategic alliance emphasizes Samsung’s commitment to delivering the ultimate TV viewing experience, bringing consumers closer to their favorite entertainment, sports, and local content in ways never seen before.

At the heart of the ‘Better Together’ campaign is Samsung’s new era of AI-driven TVs, including the Neo QLED 8K, which pushes the boundaries of innovation with advanced features and unparalleled viewing quality. These televisions transform any living space into a personalized cinema, ensuring that every scene is as lifelike as the world around us. Utilizing 8K AI Upscaling Pro, users can enjoy their favorite shows and movies in breathtaking clarity. The collaboration with VOD partners brings the added value of a superior content experience that perfectly complements this innovative technology.

To celebrate this launch, Samsung Electronics is excited to announce an exclusive promotional offer in Egypt – enjoy up to 12 months of free content from the best MENA platforms, including Shahid, TOD, Yango Play, OSN+, and Anghami, along with complimentary gifts when you purchase a new Samsung TV with AI Upscaling. Each market will customize this offer to cater to local preferences, ensuring a unique experience for Egyptian customers.

Mustafa Sadick, Head of TV & AV at Samsung Electronic MENA, stated, “Our ‘Better Together’ campaign is a testament to Samsung’s dedication to enhancing home entertainment for our consumers across the region. By partnering with leading streaming platforms like Shahid, TOD, Yango Play, and OSN+, we’re able to bring our TV innovations and AI features to life with the best content from our partners, creating a viewing engagement that is truly unparalleled. We believe that our new era of Samsung AI TVs is redefining how viewers enjoy their favourite shows, movies, and sports games at home.”

Shahid – Unlimited Access to Best Arabic Content
Through its partnership with Shahid, the leading Arabic VOD service in the region, Samsung is bringing the top local series and movies directly to viewers on the 2024 Neo QLED 8K TVs, powered by the advanced NQ8 AI Gen3 processor. This technology upscales 4K content up to 90% resolution of native 8K content, ensuring that every detail is presented with remarkable realism.

Scott Weeman, Director of Partnerships from Shahid commented: “As an anchor launch partner for Samsung TV Plus in MENA, we are excited to deepen our partnership with Samsung, a vital collaborator in advancing Shahid’s streaming experience. Together, we are enhancing the customer journey, making it easier for users to engage with our content while benefiting from cutting-edge technology to deliver the highest content quality across Shahid’s extensive entertainment library and live sports.”

Samsung TVs of models 2022-2024 also feature Samsung TV Plus, an ad-supported TV and video service with over 20 built-in channels that provide a diverse array of live global and local programming, including popular series from MBC’s Shahid, all optimized for the best picture quality.

TOD – The Ultimate Sports Viewing Experience
For sports enthusiasts, TOD, a subscription-based VOD platform, offers the best sports viewing experience on large screens, making each match feel like you’re right inside the stadium. Paired with Samsung’s Neo QLED 8K TV, viewers can enjoy even higher resolution than 4K thanks to Samsung’s AI Technologies such as 8K AI Upscaling and AI Motion Enhancer Pro, enhancing every detail and bringing lifelike clarity and depth to the screen. This technology allows fans to experience sports action with incredible sharpness and precision, ensuring they never miss a moment of the game.

Speaking about the streaming experience, Mohammed Saadoun Al Kuwari, beIN SPORTS Commentator, said, “Stream all the highly anticipated matches of the season on the big screens exclusively on TOD with Samsung’s Neo QLED 8K. Enjoy the games in more detail with AI Upscaling and get the most out of TOD360 viewing features for an immersive sports action. Together with TOD & Samsung – set yourself up for a revolutionary viewing experience, especially for the upcoming UEFA Champions League clashes!”

Yango Play – Immersive Content with All-in-One Entertainment Super App
Samsung’s Neo QLED 8K TV, in collaboration with Yango Play, elevates movies, series, and local Yango Originals using advanced AI features that deepen the sense of realism, offering viewers an unparalleled experience.

Yango Play, a key player in the region’s entertainment scene, provides a rich library of Arabic and International films, series, and shows that supports local talent and enhances the cultural ecosystem in the region.

Beyond video steaming, the Yango Play Super App also provides personalized music streaming, interactive mini-games, and the bilingual (Arabic and English) AI assistant Yasmina in a single intuitive platform that offers users a comprehensive and seamless entertainment experience. Leveraging Samsung’s cutting-edge technology, Yango Play subscribers will be able to stream exclusive upcoming Yango Originals such as ‘El Ghaleb Ghaleb’ in exceptional detail and clarity in every scene on the Neo QLED 8K TVs.

OSN+ – Elevating Home Entertainment with Premium Content in Stunning Clarity
Samsung’s AI technology takes OSN+’s content to new heights. Every scene is brought to life with vibrant visuals on the 2024 Neo QLED 8K TV, ensuring that viewers experience the latest global entertainment in its most vivid form.

Through its partnership with OSN+, the home of premium entertainment, Samsung viewers in the Middle East can enjoy the exclusive premiere of The Penguin, the highly anticipated HBO Original limited series, debuting on September 20th, 2024. With the newly launched OSN+ Premium plan and Samsung’s AI technology viewers can indulge in this eight-episode series, a spin-off from Matt Reeves’ critically acclaimed The Batman, in stunning 4K UHD and Dolby Atmos and embark on a deeper exploration into the complex character of Oz Cobb, better known as ‘The Penguin’, alongside thousands of hours of unmissable content from Max, HBO, NBC Universal and more.

‘Better Together’ seeks to enhance home entertainment by merging Samsung’s cutting-edge TV technology with premium content from leading streaming platforms. The goal is to bring unparalleled quality and variety directly to viewers, transforming how they enjoy their favourite shows and movies.