LG Egypt hosted its annual distributors event at the prestigious St. Regis Almasa Hotel in the New Administrative Capital. The event gathered esteemed partners from across the country to unveil LG’s strategic vision for 2025 and showcase its advanced product offerings. During the gathering, LG highlighted new strategies, enhanced policies, and its commitment to improving product quality, affordability, and availability in the Egyptian market.
A key announcement included a strategic price adjustment across LG’s product portfolio, making its premium air solutions and appliances more accessible to Egyptian customers while maintaining the superior quality and innovation the brand is renowned for. This adjustment reinforces LG’s dedication to delivering exceptional value and ensuring more homes can enjoy advanced technology tailored to local needs.
LG also introduced significant upgrades to its stock management and logistics systems. By enhancing its local distribution channels, the company aims to ensure consistent product availability and quicker replenishment for both distributors and customers across Egypt.
The Residential AC Portfolio was spotlighted during the event, featuring the STD series, S-Plus, Art Cool, and Big Capacity models. The portfolio comes equipped with LG’s cutting-edge Dual Inverter Compressor technology, offering up to 60% energy savings, 15% more cooling power, and 40% faster cooling speeds. Additional features include noise-free operation, unbeatable durability with Gold Fin coating, and smart control through LG ThinQ™️, providing customers with peace of mind and effortless appliance management. On the other hand, the Hero series offers similar reliability and durability but focuses on providing cost-effective air conditioning solutions without compromising on essential performance standards.
In the air care category, LG Egypt showcased its comprehensive portfolio, including the renowned LG Puri Care™️ 360 Air Purifiers. Available in Double Stage, Single Stage, and Hit 1 models, these purifiers deliver 360-degree clean air distribution and feature the Clean Booster for enhanced air circulation. With advanced sensors for particles, as well as auto mode for pollution level adjustments, these devices provide precise, tailored purification. Additional functionalities such as Baby Care Mode, ThinQ™️ technology ensure health, convenience, and reliability. That’s in addition to HEPA filters of medical-grade quality, capable of capturing 99.97% of particles as small as 0.3 microns, such as fine dust and allergens. This advanced filter significantly improves indoor air quality, making it ideal for individuals with allergies or asthma, while enhancing overall health and comfort in homes.
The event also highlighted LG’s newly introduced air care products, including the Aero Tower and Aero Furniture, products that are currently under Market Acceptance Test, in addition to the Aero Hit, which is planned for release in June 2025, bringing advanced purification capabilities to homes across Egypt. These innovative products feature aerodynamic, nature-inspired designs that have earned prestigious accolades like the Red Dot Design Award. Equipped with purification technologies such as UV nano™️, medical-grade HEPA filters, gas filters, and pre-filters, they ensure comprehensive air cleaning. The Aero Furniture, for instance, combines 360-degree purification with mobile Wi-Fi charging, mood lighting, and low-noise operation, while the Aero Hit covers up to 33 square meters with similar advanced filtration capabilities. LG’s new air care solutions also incorporate energy-efficient technologies like the Smart Power Saver “Smart+” feature, which adjusts operation based on real-time air quality, achieving up to 50% power savings compared to previous models. Their compact designs require minimal floor space, and their easy-maintenance components, such as detachable fans, further enhance customer convenience.
Billy Kim, Managing Director of LG Egypt, commented: “We believe in creating better living conditions for our customers. By lowering prices without compromising quality, we’re ensuring that more homes in Egypt can experience the advanced technology and quality LG products are known for.”
In addition, LG Egypt introduced an expansive and innovative marketing strategy for 2025, marking a significant departure from previous years. This strategy is focused on bolstering brand visibility and driving engagement through cutting-edge campaigns, advanced digital platforms, and collaborative initiatives with partners and distributors. These efforts are set to amplify LG’s presence in the Egyptian market, ensuring that its premium offerings reach a wider audience while solidifying its leadership position.
The event concluded with a reaffirmation of LG Egypt’s commitment to strengthening partnerships with distributors and aligning them with the company’s strategic vision for 2025. Discussions highlighted upgrades and new marketing efforts to further enhance brand visibility and drive sales. By focusing on affordability, availability, quality, and innovative product designs, LG Egypt continues to lead the market, setting new benchmarks for excellence and customer satisfaction.
