الرئيس التنفيذي
أشرف الحادي

رئيس التحرير
فاطمة مهران

Invest Bank Drives Ongoing Transformation Agenda with Strategic Leadership Appointments

 Invest Bank announced the appointment of four senior leaders to head its core departments, marking a significant step in the bank’s transformation journey. The strategic appointments across Corporate Affairs & Marketing, Retail, Digital, and Operations divisions reflect the bank’s commitment to delivering next-generation banking solutions while strengthening its position in Sharjah’s growing financial ecosystem.

This reorganization supports Invest Bank’s vision of combining deep local insights with innovative capabilities to create enhanced value for customers and communities across the United Arab Emirates. The appointments come as part of the bank’s broader strategy to build an agile, digital-first organization that sets new benchmarks in customer-centric banking.

“This transformation marks a pivotal moment in Invest Bank’s evolution,” said Edris Al Rafi, Invest Bank’s Chief Executive Officer. “We are creating an agile organization while also integrating advanced digital capabilities that will set new standards, reimagining the future of banking in the region. These appointments strengthen our leadership team, driving scale and technology-enabled solutions for enhancing operational excellence while prioritizing customer value. Positioning us to deliver secure, personalized services that meet the sophisticated needs of our customers while contributing to Sharjah’s growing financial ecosystem.”

• Humaida Al Khalsan, joins as Head of Corporate Affairs & Marketing, leading the bank’s strategic communications and brand evolution while focusing on strengthening stakeholder relationships across the UAE’s dynamic financial landscape.

• Venkatesh Srikantan, assumes the role of Head of Retail Banking, leading the transformation of our retail banking division to deliver innovative, customer-first solutions that set new standards in personal banking excellence.

• Brian Jamieson, takes charge as Head of Digital, driving the bank’s digital transformation agenda to create seamless, integrated banking experiences that anticipate and exceed customer expectations.

• Krishnakumar Venkatraman, steps in as Head of Operations, orchestrating operational excellence through advanced technology integration and process optimization to ensure superior service delivery.

These appointments are part of a broader reorganization to create a dynamic and agile organizational structure that will revolutionize the bank’s operation, enhance its digital capabilities, and foster a stronger connection with the Sharjah community and UAE.

Invest Bank’s transformation is one of the strategic priorities defined by its new CEO, Edris Al Rafi, who joined the bank in September 2024.

Edris said, “In an era where banking differentiation has become increasingly crucial, Invest Bank’s transformation strategy directly addresses the growing demand for personalized, efficient banking services. The initiative represents a fundamental reimagining of customer experience through a further agile, customer-centric model. We are creating an institution capable of responding swiftly to market changes and customer needs through simplified organizational frameworks. This transformation integrates advanced technology across all our services while maintaining the personal touch that has long been the bank’s hallmark.”

Invest Bank’s strategic priorities:

• Customer excellence & innovation: Implementing next-generation banking solutions that combine technological innovation with personalized services.
• Digital transformation: Accelerating digital capabilities across all touchpoints to create seamless, integrated banking experiences.
• Enhanced efficiency: Optimizing processes and systems to deliver faster, more reliable services.
• Community impact: Strengthening our role in Sharjah’s economic development through targeted financial solutions and community engagement.
The newly appointed leaders bring extensive global and regional experience to Invest Bank. Their collective expertise will drive the bank’s vision of delivering personalized, value-driven solutions that resonate with customers’ evolving needs and preferences while maintaining strong connections with the communities it serves and setting new standards for banking excellence in Sharjah and across the UAE.

Related Posts

Veronika Zakharchuk Appointed Head Sommelier at Culinary Arts Group

Beware of fakes: Scammers use Labubu doll hype on multilingual scam websites

Orange Egypt Officially Launches 5G Services in Egypt

Sawiris Foundation Signs an MoU with AFD, Essam and May Allam Foundation, and the Louis Dreyfus Foundation to Develop Agricultural Solutions

DoubleTree by Hilton Resort & Spa Marjan Island Announces Four Key Leadership Appointments

Forbes Middle East and Beltone Holding to Launch the Top Advisors & Investors Summit in Egypt

CDF Champions Cultural Entrepreneurship and Strategic Investment at Expo 2025 Osaka

6. A One-Million-EGP Smartwatch? CardoO

آخر الأخبار
جمعية الخبراء: 4 فوائد لاستبدال ضريبة الأرباح الرأسمالية في البورصة بـ«الضريبة العمياء» الهيئة العامة لـ بنك فلسطين تصادق على رفع رأس المال إلى 350 مليون دولار الحكومة تستعد للإعلان عن القضاء على مرض الجذام ريكسوس باب البحر يعلن عن ترقية بوراك أك إلى منصب مدير عمليات إمام عاشور: حزين لخسارة دوري الأبطال لهذا السبب.. وأحلم باللعب في الدوري الإنجليزي إبسون تطور روبوت متطور لخدمة القطاعات المختلفة دبي تحتضن أكثر من 350 شركة تعمل في مجال الألعاب الإلكترونية Veronika Zakharchuk Appointed Head Sommelier at Culinary Arts Group الصحة: استحداث عدد من الخدمات الطبية النوعية بمستشفيات التأمين الصحي خلال العقد الأخير كلاود سبيسز تفتتح أكبر مساحة عمل مشترك في فاونتن فيوز دبي مول «هلا» توفر على المتعاملين 15 مليون درهم عبر الاشتراك ببرنامج "كريم بلس" Careem Plus الخطوط التركية للشحن الجوي تحصد جائزة "شركة الشحن الجوي العالمية للعام" فندق دبليو أبوظبي – جزيرة ياس يرقّي ديفيد بايفا إلى مدير الأغذية والمشروبات رويا يُطلق أول فيلم إعلاني لعلامته التجارية مُولّد بتقنية الذكاء الاصطناعي Keyloop تُطلق منصة Automotive Retail Platform  في معرض “Mobility Live Middle East” حصاد أداء المستشفيات الجامعية خلال العام المالي 2024 - 2025 موعد صرف مساعدات تكافل وكرامة للأسر الأولى بالرعاية عن شهر يونيو 2025 ارتفاع مؤشرات البورصة بمستهل تعاملات جلسة بداية الأسبوع ضمن فاعليات مبادرة "قدوة تك" وزير الاتصالات يمنح رواد النيل – المصرف المتحد درع التكريم "سعيد زعتر يسلّم راية القيادة التنفيذية لمجموعة كونتكت المالية إلى جون سعد