BME, a fully integrated gaming and esports solutions provider, has announced a series of strategic partnerships aimed at further solidifying its position in the industry. The collaborations include agreements with Red Bull Egypt, Egypt’s Ministries of Education and Technical Education and Youth and Sports, alongside partnerships with Riot Games Inc., a renowned video game developer and esports organizer, and China’s Tencent Holdings Ltd., a global leader in multimedia and video game production. These alliances align with BME’s mission to lead the gaming sector through large-scale events and tournaments planned for 2025.
A notable partnership with Red Bull Egypt introduces a three-year agreement starting in 2025, positioning the energy drink as a principal sponsor for both the Insomnia Egypt Gaming Festival and the Superdome Championship. This collaboration is set to elevate Egypt’s status in global esports, focusing on fostering sustainable innovation and growth within this rapidly evolving industry.
BME’s partnerships also include the launch of the School Stars Gaming League (SSGL) in collaboration with Egypt’s Ministries of Education and Technical Education and Youth and Sports. Additionally, the company will organize the Insomnia Egypt Gaming Festival, aiming to attract young talents and engage players. These efforts will also feature exclusive Red Bull events, Homegrown Tournaments, and immersive experiences within the Superdome Championship, fostering the integration of local talent into the global esports’ ecosystem.
“These agreements mark a pivotal milestone for Egypt’s gaming industry. With these strategic steps, we aim to deliver exceptional experiences that solidify Egypt’s position as a global leader in gaming and esports. Our partnerships reflect a strong commitment to innovation, nurturing talent, and providing unparalleled opportunities for local players to compete on the world stage,” remarked Ahmed El Gohary, CEO of BME.
He further added, “Projects like SSGL and the Insomnia Egypt Gaming Festival serve as exceptional platforms for local talent. Beyond showcasing their abilities, these events provide young players with opportunities to build careers in the rapidly expanding digital economy. By combining competition with creativity, these projects foster a gaming culture that unites enthusiasts across Egypt and the Middle East, while driving innovation within the esports ecosystem.”
The SSGL, set to launch nationwide in partnership with the ministries, will include comprehensive training workshops on game development and programming, offering participants invaluable skills for future opportunities in the digital realm. The national finals will take place in February 2025, with the event aiming to uncover emerging talent and foster their growth.
Meanwhile, the Insomnia Egypt Gaming Festival is scheduled for April 24–26, 2025, at Egypt International Exhibition Centre in Cairo. The festival will feature live competitions, interactive exhibits, and the latest gaming innovations, creating an electrifying atmosphere for participants and attendees alike.
Since its inception in 2018, Insomnia Egypt Gaming Festival has established itself as a premier event for gaming enthusiasts of all ages. Organized by BME, the festival has achieved remarkable milestones, including hosting over 100,000 attendees, collaborating with more than 400 companies, and 53 media partners, featuring over 85 interactive experiences, nurturing over 200 local and regional talents, and organizing 72 esports tournaments across five editions.
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About BME
BME is a trailblazing agency specializing in integrated brand experiences with a legacy spanning over 15 years. From esports tournaments to immersive digital marketing campaigns, BME has successfully delivered over 500 events in 25 countries. The company’s dedication to fostering innovation and connecting brands with audiences through engaging content and groundbreaking strategies ensures a lasting impact in the gaming and entertainment sectors.
