For the first time in Egypt, O West— the fully integrated town by Orascom Development in west Cairo— partnered with MO4 Network, one of the region’s most influential digital media companies, to bring NEXT by O West to life, a pioneering event designed to inspire and empower the next generation of business leaders.

Steven Bartlett, one of the world’s most influential entrepreneurs and the host of one of the biggest business podcasts, ‘The Diary of a CEO’, headlined the event, reflecting O West and MO4 Network’s commitment to storytelling as a driving force for success and transformation. His journey of resilience and innovation aligned perfectly with their mission to inspire and empower future business leaders.

O West embodies Orascom Development’s vision of creating integrated, sustainable communities that seamlessly blend business, leisure, and living. Designed to foster innovation, collaboration, and entrepreneurship, O West drives Egypt’s entrepreneurial momentum through its dedicated business hub, O Business District, making it the perfect venue for global entrepreneur Steven Bartlett, providing an ideal space to bring together creative minds in one location.

Reflecting on O West’s vision, Hazem Helal, CEO of O West, Makadi Heights and Byoum, stated: “At O West, we are committed to building a dynamic and fully integrated community that goes beyond just living spaces, it’s a hub for innovation, culture, sports, and entrepreneurship, centered on creating an environment that fosters creativity and empowers individuals to thrive.”

He added, “Bringing Steven Bartlett to O West reinforces our dedication to inspiring and equipping the next generation of entrepreneurs with the tools and mindset to drive meaningful change.”

MO4 Network is transforming the region’s digital landscape with storytelling that drives innovation and sparks change. With 14 leading publications, it shapes key conversations on entrepreneurship across Egypt and beyond. This vision led them to believe Steven Bartlett, a groundbreaking business leader, was the perfect fit to lead NEXT by O West, an event aimed at inspiring the next generation of leaders.

Amy Mowafi, Co-Founder and CEO of MO4 Network, emphasized, “Our mission is to drive change and create impact through meaningful stories about the people, places, and movements shaping the Middle East today.”

She continued, “NEXT is an event experience that reflects our belief in the power of connection and the possibilities that arise when extraordinary minds are brought together buoyed by inspiring stories. They say to predict the future you have to create it, so we’re hoping that together, we can discover what’s NEXT.”

Beyond its role as an integrated town, O West fosters talent and innovation through the O Business District (OBD), a dynamic hub designed to support entrepreneurs and business owners. Since 2019, OBD has delivered over 30,000 square meters of office and retail space, establishing a thriving business hub. With Phase 1 fully built and delivered since 2024, OBD has already set a strong foundation for growth.

Phase 2 expands this with an additional 25,000+ square meters, including 4,674 square meters for retail and co-working spaces. The new promenade enhances connectivity with pedestrian walkways, green spaces, and seating areas, creating an inspiring work and leisure environment.

The second phase will offer 19 diverse units, ranging from 70 to 1,380 square meters, available in both core and shell finishes or fully finished, providing flexibility for businesses of all sizes.