In a defining moment for experiential tourism in Dubai, Kleindienst Group has announced a landmark partnership with George V Eatertainment to bring Buddha-Bar Hotel and Buddha-Bar Beach to The Heart of Europe on The World Islands. Valued at approximately AED three billion, this visionary development is poised to set new global standards for lifestyle hospitality – anchored in innovation, sustainability and immersive guest experiences.
The announcement will be officially unveiled by Kleindienst Group at the upcoming Arabian Travel Market (ATM) 2025, taking place from 28th April to 1st May at the Dubai World Trade Centre, where the group will be showcasing The Heart of Europe at their dedicated stand HC2210.
The agreement marks the debut of the first-ever Buddha-Bar Hotel & Floating Villas in the MENA region, along with the launch of Buddha-Bar Beach Honeymoon Island, a world-class beach club, lounge and dining concept. The two flagship destinations will be constructed over a 24-month timeline, delivering a bold new statement in destination luxury.
“Our collaboration with George V Eatertainment redefines what a destination can offer,” said Josef Kleindienst, Founder and Chairman of Kleindienst Group. “Together, we are creating not just places to stay or dine, but a fully immersive world, where the journey is as extraordinary as the destination. We are pioneers of sustainable, experiential living, driven by innovation. It’s another milestone in our mission to transform The Heart of Europe into a living, breathing showcase of what’s possible when visionary design and meaningful experiences converge.”
A Multisensory Escape: The Buddha-Bar Hotel & Floating Villas
This 162-key overwater hotel is set to become a sanctuary of style, serenity and sensory delight. Guests can expect signature Buddha-Bar Hotel touches throughout – from immersive design to curated music, world-class gastronomy, a luxury spa and floating villas that define overwater living.
Every element of the property reflects Buddha-Bar Hotel’s DNA: a fusion of architectural elegance, soulful music, global culinary artistry and effortless luxury. Combined with the destination’s eco-conscious design and floating construction, the development reinforces The Heart of Europe’s commitment to marine conservation and sustainable hospitality.
Endless Summer Vibes: Buddha-Bar Beach Honeymoon Island
A stone’s throw from the hotel lies the future heartbeat of the island, Buddha-Bar Beach Honeymoon Island, where sun, sound and celebration converge. Designed as an all-day, all-night venue, it blends barefoot luxury with bohemian elegance, offering curated dining, creative mixology, Mediterranean-inspired design and electrifying entertainment.
Whether it’s sunrise yoga, beachfront dining, sunset sessions with world-class DJs, or late-night beach parties, this will be Dubai’s definitive social escape, attracting jetsetters and experience-seekers from around the world.
“This launch is about raising the bar,” said Nabil Souhail, VP of Buddha-Bar International.
“From boat to beach to bed, every moment is designed to inspire. We’re bringing the world’s finest experiences to one place—and inviting Dubai to escape with us.”
Set within the lush island escape of The Heart of Europe, the destination embodies the sustainable ethos of the development, integrating natural materials, renewable technologies and coral-safe marine practices.
Transforming Island Living in Dubai
The arrival of the Buddha-Bar Hotel & Beach concepts marks a significant evolution in Kleindienst Group’s portfolio of ultra-luxury, innovation-driven projects. From underwater villas and climate-controlled streets to renewable energy systems and marine conservation programs, The Heart of Europe continues to break boundaries in hospitality.
With more than 4,000 keys across 20 distinct hotels and resorts, the project aims to position Dubai as the world’s premier destination for lifestyle-led tourism.
“This project speaks directly to the kind of hospitality that today’s global traveller seeks – meaningful, memorable and deeply sensorial,” said Parisa Seif, Managing Partner at Kleindienst Group. “From the curated music and refined mixology to the arrival experience and overwater villas, we’re offering more than accommodation—we’re crafting stories that unfold across every touchpoint. Buddha-Bar Hotel and Buddha-Bar Beach are a natural fit for The Heart of Europe’s vision: daring, experiential and deeply connected to place.”
“We’re not just building a resort,” adds Parisa Seif. “We’re creating a cultural movement. This project is about pushing the boundaries of design, storytelling and sustainability—creating something that has never been done before, anywhere in the world.”
