Dr. Shaimaa El-Badawy, sustainability expert and host of the Green Light Podcast, emphasized that adopting sustainability principles is no longer a luxury but a strategic necessity. She stated that sustainability plays a vital role in enhancing a company’s public image, building a long-lasting reputation, and fostering greater trust among customers and stakeholders.

Her remarks came during a workshop organized by the Faculty of Pharmaceutical Sciences and Drug Manufacturing at Misr University for Science and Technology, as part of the training program titled “Towards Green Innovation for the Pharmacists of the Future.” El-Badawy highlighted the central role that environmental media plays in supporting sustainability programs and initiatives.

The Role of Media in Supporting Corporate Sustainability

El-Badawy explained that media coverage of environmental and social initiatives reflects an organization’s commitment to environmental and social responsibility. Publishing transparent, periodic reports on sustainability practices, she added, enhances institutional credibility in the eyes of stakeholders.

She also noted that organizations investing in green innovation—such as renewable energy and sustainable agriculture—position themselves as leaders in sustainable development. This gives them a competitive edge and strengthens their brand image in the market.

Sustainability as a Pillar of Social Responsibility

El-Badawy pointed out that sharing environmental success stories and engaging in community activities help reinforce the perception of an organization as a socially and environmentally responsible entity. This, in turn, boosts customer loyalty and attracts environmentally conscious consumers.

She further stressed the importance of organizations responding effectively to natural disasters and environmental crises by implementing emergency sustainability plans—demonstrating their capacity for social responsibility and crisis resilience.

In conclusion, El-Badawy called on media outlets to focus on the broader social and economic impact of sustainability initiatives, including the creation of green jobs, improved public health, and contributions to the green economy transition.

The workshop also featured sessions on green human resources management strategies by Dr. Mahmoud Fawzy, Assistant Professor at the Faculty of Mass Communication, and strategic planning for green entrepreneurship led by marketing expert Islam Waheed.

At the end of the event, the faculty honored the speakers for their contributions to promoting awareness of sustainability and green innovation. Special recognition was also given to Dr. Amani Omar El-Husseiny, Dean of the Faculty of Mass Communication, and Dr. Nehad El-Didamony, Executive Director of the workshop, for their efforts in making the event a success.