ALEXBANK, In Collaboration with VML Egypt, Wins Three Awards at the 2025 Dubai Lynx Festival for Its “Save Your Money at ALEXBANK” Campaign

 ALEXBANK has proudly announced its win of three prestigious awards at the 2025 Dubai Lynx Festival, the region’s leading creative platform, for its Financial Inclusion Campaign “Save Your Money at ALEXBANK.” The campaign was developed in collaboration with VML Egypt, a creative marketing agency and ALEXBANK’s strategic partner. ALEXBANK is part of the Intesa Sanpaolo Group, within the International Banks Division led by Paola Papanicolaou.

ALEXBANK has been recognized at the 2025 Dubai Lynx Awards, landing 2 awards—a Silver and a Bronze—in the Consumer Services category, and a bronze for the creative use of sense of humor throughout the campaign recognizing its excellence in delivering financial messages in an innovative and engaging way.

Nermine Hassouba, Head of the PR & Marketing Communication Department at ALEXBANK, commented on the great achievement: ‘Winning three awards at the 2025 Dubai Lynx Festival is a great honor for us. These awards reflect the success of our vision to deliver creative, relatable, and effective marketing campaigns that resonate with the audience and encourage positive engagement the banking sector.’ She added, the ‘Save Your Money at ALEXBANK’ campaign was part of our ongoing efforts to enhance financial literacy and inclusion, particularly among segments of the population that are traditionally unbanked. Our aim is to make a real difference in people’s lives through accessible and innovative products like our ‘Ebda’’ Saving Account’.

Mai Azmy, Chief Operating Officer at VML, added: “These awards reflect the power of collaboration and creativity in delivering impactful campaigns that resonate deeply with audience and ultimately drive positive change. At VML, we are distinguished by our ability to transform strategic insights into profound and inspiring experiences that not only drive success but also foster long-term partnerships. Our collaboration with ALEXBANK serves as a prime example of this approach.

ALEXBANK launched the “Save Your Money at ALEXBANK” campaign to promote the “Ebda’” Saving Account. The account can be opened using only the national ID card, with no opening or maintenance fees, and no minimum balance required. It also offers a competitive monthly return of up to 14%, making it an ideal option for various segments of society. The campaign achieved significant success, reflected in a strong uptake of new account openings.

Related Posts

Małopolska Tourism CEO Welcomes Etihad Airways’ Decision to Launch Direct Flights from Abu Dhabi to Kraków

HYGGE HOTEL – A HOME OF HAPPINESS AT THE HEART OF EUROPE

Dubai Tops Global Charts with 140 Branded Projects Set for Delivery by 2031

Inside FunkSec: Kaspersky explores the evolution of AI-powered ransomware with password-gated capabilities

The domain of deception: Attackers deploy spyware under the guise of legal threats

Thndr Recognized by World Economic Forum as 2025Technology Pioneer The only Egyptian and North African company among the 2025

British Council’s Deep Dialogues Brings Together Delegates from Egypt, Tunisia and Saudi Arabia in Cardiff

Commvault Convenes Egypt’s Cybersecurity Leaders at SHIFT Cairo

آخر الأخبار
جولد بيليون: الذهب يتجه لتحقيق مكاسب أسبوعية مع تصاعد المخاوف المالية وهبوط الدولار تعرف على نشاط رئيس مجلس الوزراء فى أسبوع الطقس شديد الحرارة غدا وشبورة ورطوبة مرتفعة وزير الرياضة يلتقي مجموعة من المستثمرين المصريين لبحث عمل شراكة وطنية توقيع عقد الوكالة الحصرية لعلامة "AVATR" الفاخرة مع مجموعة مللوك جيه ايه للمنتجعات والفنادق تقدم عروضاً مميزة على حجوزات الأجنحة خلال الموسم الصيفي ثروت الزيني: صناعة الدواجن قادرة على دعم خطة مصر التصديرية بـ100 مليار دولار Małopolska Tourism CEO Welcomes Etihad Airways' Decision to Launch Direct Flights from Abu Dhabi to ... رئيس هيئة السياحة في مالوبولسكا يرحب بإطلاق الاتحاد للطيران رحلات مباشرة إلى كراكوف أكاديمية دبي للمستقبل تفتح باب التسجيل بالدورة الثانية من "برنامج استشعار المستقبل" «أعيان للتطوير» تتعاون مع «AEMP» لتنفيذ الأعمال الوثائقية والإعلانية ل«dǎoTowers» باستثمارات 15 مليا... HYGGE HOTEL – A HOME OF HAPPINESS AT THE HEART OF EUROPE Dubai Tops Global Charts with 140 Branded Projects Set for Delivery by 2031 موانئ أبوظبي تبرم اتفاقية استراتيجية مبدئية مع مجموعة الاستثمار والتشغيل لموانئ مقاطعة تشجيانغ الصين... كيف تسهم فنادق ومنتجعات كونستانس في صون الجمال الطبيعي أبرز أنشطة وزارة الزراعة خلال أسبوع مسيرة قيادة ملهمة ترسّخ ثقافة التمكين في "بروموفيچن" فيرست موتورز تطلق جائزة "هيونداي البحرين للتفوق الأكاديمي" في نسختها الأولى أجواء صيفية منعشة ونكهات محلية جريئة في قلب ديرة "الإمارات لحقوق النسخ" تواصل ريادتها الدولية عبر توقيع أول ترخيص جامعي لحماية حقوق النسخ في الدولة