This August, Hong Kong is set to take centre stage on the regional sports and tourism map as it hosts a landmark event drawing the attention of football fans across the Gulf and beyond: the Saudi Super Cup, taking place in the city and in Asia for the very first time, from 19 to 23 August 2025. Enhancing the experience for Saudi fans and visitors from the region is the recent grand opening of the Cristiano Ronaldo CR7® LIFE Museum, adding an exciting new sporting and cultural element to their stay and further reinforcing Hong Kong’s appeal as a premier destination for sports and travel enthusiasts from the Gulf and beyond.

The CR7® LIFE Museum opened its doors last month in Hong Kong to an enthusiastic crowd of Ronaldo supporters and football lovers. Offering an immersive, world-class experience, the exhibition takes visitors on a compelling journey through the defining moments of Ronaldo’s life and career—from his humble beginnings in Madeira to his ascent as one of football’s all-time greats.

The Saudi Super Cup featuring four of Saudi Arabia’s top football clubs marks a significant step in the championship’s global expansion strategy, aimed at increasing the international visibility of Saudi football and fostering cross-cultural and sporting ties with major global cities. Adding to the excitement, Cristiano Ronaldo is expected to take to the pitch with Al-Nassr FC, alongside some of the biggest names in the Saudi Pro League. His presence is expected to draw thousands of fans, making Hong Kong this month an unmissable destination for football enthusiasts from across the Gulf and the wider Middle East.

Hosting the Saudi Super Cup marks a pivotal moment in Hong Kong’s tourism strategy, arriving at a time of growing interest and increasing visitor numbers from the MENA region. More than just a sporting milestone, it reinforces Hong Kong’s position as a leading destination for sports tourism while showcasing the city’s rich cultural and entertainment landscape. Crucially, it also serves as a strategic platform to deepen ties with Saudi Arabia and the broader MENA region, fostering meaningful, long-term exchange in both sport, tourism, and culture.

The Hong Kong Tourism Board is playing a key role to ensure that all visitors from the Gulf can enjoy the exciting attractions that the city has to offer with peace of mind. In addition to the football related events that will no doubt be a major draw card for visitors from the Gulf to Hong Kong this month, visitors can use the opportunity to enjoy Hong Kong’s world class theme parks and family attractions, cultural experiences, exciting shopping and world-renowned cuisine. To this end Hong Kong Tourism Board has developed a website and listing of Halal-friendly and Halal certified restaurants.