This December, JA Beach Hotel and JA Palm Tree Court will host a festive pop-up, beautifully decorated suites, a dazzling Christmas tree lighting, and an elevated Premium Christmas Brunch, all in partnership with Villeroy & Boch

The festive spirit takes on a refined new glow at JA Beach Hotel and JA Palm Tree Court as the iconic Jebel Ali destinations announce an exclusive seasonal collaboration with Villeroy & Boch, operated by SARA Group in the Middle East. Bringing together European craftsmanship and JA’s much-loved coastal charm, the partnership adds an elegant touch to the holiday celebrations, spanning décor, gifting, dining experiences, and a showstopping tree lighting ceremony.

This year’s festive season will see both JA Beach Hotel and JA Palm Tree Court adorned with refined seasonal touches from Villeroy & Boch, a global leader in premium porcelain and home décor for over 275 years. Guests can expect to marvel at eye-catching festive ornaments, décor pieces, bespoke table settings, and curated retail selections. The collaboration highlights Villeroy & Boch’s legacy of craftsmanship, innovation, and timeless European design, including its highly anticipated annual festive collection, sought after by collectors around the world and eagerly awaited each year.

Festive Pop-up by Villeroy & Boch at JA Beach Hotel

Located in the JA Beach Hotel lobby, a seasonal Villeroy & Boch pop-up operated by SARA will welcome guests from 10^th December to 29^th December between 10:00 AM to 10:00 PM. The boutique-style installation allows visitors to explore and shop a curated range of festive tableware, ornaments, gifting pieces, and timeless home décor. Thoughtfully displayed and beautifully presented, the pop-up offers guests a chance to take home a piece of Villeroy & Boch’s craftsmanship to elevate their own celebrations.

JA Palm Tree Court Suites

Over at JA Palm Tree Court, the festive season extends into the guest experience as six exclusive suites are transformed into elegant holiday retreats from 10^th December to 29^th December. Each suite will feature its own in-room Christmas tree, creating a warm, personal, and refined festive ambience. Guests staying in these suites will receive a signature keepsake ornament from Villeroy & Boch as a special memento of their stay.

Christmas Tree Lighting Ceremony

The festive season will drift into full flow with a spectacular Christmas tree lighting at JA Beach Hotel, where Villeroy & Boch will decorate the resort’s grand outdoor tree in Palmito Garden with an array of elegant seasonal ornaments. Featuring eye-level accents throughout and mesmerising finishing touches, the tree will serve as a towering celebration of craftsmanship and festive beauty. During the evening, the resort will come alive with heart-warming entertainment, including a festive choir, children’s games, seasonal treats, mulled grape, and joyful activities designed for families.