Cairo, Egypt, 14 January 2026: Drawing on the combined expertise of two industry leaders, Contact Financial Holding, a leading non-banking financial services provider, and Al Safy Group have signed a Memorandum of Understanding (MoU) to establish a strategic partnership aimed at advancing financial inclusion and enhancing the financing experience. This collaboration reflects a shared commitment to expanding access to innovative, technology-enabled financial solutions, with the objective of delivering a more seamless, flexible and efficient customer journey to a broader customer base.
Marking a first for the Egyptian market, the partnership introduces an innovative financing model that combines Contact’s deep expertise in integrated financial services with Al Safy Group’s diversified sectoral footprint and strong presence across key industries. Structured as a long-term collaboration, the MoU establishes the foundation for a comprehensive financing platform, initially focused on consumer finance and extending to include insurance and a broad range of integrated financial solutions. Built around the concept of embedded finance and powered by Artificial Intelligence, the platform is designed to simplify access to financing, accelerate approval processes, reduce financial friction for customers, and significantly expand the reach of financial services at scale.
Founded in 2001, Contact Financial Holding is Egypt’s leading non-banking financial services group, with a strong track record in providing tailored financing and insurance solutions to both individuals and businesses. The Group operates an integrated and diversified ecosystem encompassing consumer and auto finance, insurance, mortgage, leasing, and factoring, delivered through a network of subsidiaries, sister companies, and investment partners. This integrated operating model has enabled Contact to enhance operational efficiency, support digital transformation, and play a pivitol role in advancing financial inclusion by expanding access to financial services across diverse customer segments in the Egyptian market.
Al Safy Group is one of Egypt’s most prominent and diversified business groups, holding leading positions across technology, digital services, distribution, trade, food industries, real estate, urban development, transportation, and automotive sectors. The Group manages a broad portfolio of brands and companies serving millions of users daily, including consumer electronics distributors such as Mobilaty, Switch Plus, and Spex, alongside the global brand Xiaomi. Its portfolio also includes Tafweela, a specialized platform for payment solutions and vehicle and fleet payment management, as well as SN Automotive, the exclusive manufacturer and distributor of Chinese automotive brands Dongfeng, Voyah, and MHERO. This diversification has enabled Al Safy Group to build an integrated ecosystem that connects everyday consumer needs with advanced technology, positioning the Group as a key contributor to Egypt’s evolving digital landscape.
John Saad, Group Chief Executive Officer of Contact Financial Holding, commented:
“Our partnership with Al Safy Group extends beyond conventional agreements. It reflects our vision of building a fully integrated financial ecosystem powered by advanced technology and seamlessly embedded into customers’ everyday lives. Through this partnership, we are laying the foundation for a future-ready platform that transcends conventional financing to deliver smart, accessible financing and insurance solutions. Our objective is to redefine the financing experience by enabling the convergence of technology and purchasing power, thereby advancing financial inclusion and extending innovative, purpose-driven financial solutions that empower individuals to achieve their economic aspirations with confidence.”
For her part, Reem Safy, Chief Executive Officer of Al Safy Group, stated:
“This partnership marks a pivotal step toward building an integrated financial ecosystem that places the customer at the center. It supports evolving customer ambitions through practical, accessible solutions that constantly address their evolving needs, while opening new avenues for financial innovation across the sectors we serve. It reaffirms Al Safy Group’s commitment to technology-driven solutions that expand access to finance and enable smarter, more flexible financial services. Integrating Contact’s financial offerings into our diversified ecosystem will enhance the customer experience and enable more flexible and inclusive financing models, reinforcing our expansion strategy and our role in advancing Egypt’s digital and economic landscape.”
This partnership represents the first step toward a comprehensive, customer-centric financial ecosystem that prioritizes individual needs and aspirations, delivering practical solutions that facilitate meeting customer needs across various aspects of daily life.
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