Continuing its partnership with Misr El Kheir Foundation, LG Egypt has donated a number of its latest electrical appliances to Ro’yaa Center for the Visual Impairment in Qena Governorate. The In-Kind donation aims to enhance the services provided by the center, as part of the LG’s commitment to support underserved communities and improve the quality of life for all individuals across Egypt’s governorates.

The Ro’yaa Center offers services to visually impaired individuals aged four and above in Upper Egypt across various fields, including education, training, integration, accessibility, and community rehabilitation. The center also supports those who interact with visually impaired individuals, including parents, institutions, associations, special education teachers, inclusive school teachers, and college students specializing in special education and visual impairment. This includes preparing specialized trainers in visual impairment, such as Braille and computer instructors, as well as training in designing and producing educational and recreational games and tools for the visually impaired, and providing essential support for parents in dealing with their visually impaired children by teaching them Braille and other necessary skills.

In his statement, Mohamed El Gedawy, Marketing and Public Relations Manager at LG Egypt, commented on the donation: “LG Egypt takes great pride in its partnership with Misr El Kheir Foundation, which aims to create positive change in society. And we are proud to support this cause through both material and moral contributions, aiming to provide equal opportunities for all members of the Egyptian community.”

Meanwhile, Mr. Magdy Maharam, Head of Life Development Sector at Misr El Kheir Foundation, said: “Misr El Kheir has been providing financial and material support to the Ro’yaa Center for the Visually Impaired in Upper Egypt since 2011, as part of our vision to build capacities, ensure human dignity, and enhance opportunities for the integration and accessibility of people with disabilities. We would like to thank LG Egypt for their continued collaboration and their generous donation to the center.”

This donation continues the successful cooperation between LG Egypt and Misr El Kheir Foundation and aligns with LG’s global slogan, “Life’s Good,” embodying the company’s commitment to corporate social responsibility. The memorandum of understanding between LG Egypt and Misr El Kheir ensures that the company participates in various community initiatives and provides direct assistance to institutions and associations supported by Misr El Kheir, aiming to enhance the services they offer to the most vulnerable groups in society.