Madinet Masr (EGX: MASR.CA), one of Egypt’s leading urban community developers, has been awarded the “Sustainability Award for 2025” by Amwal Al Ghad newspaper in recognition of its growing role in driving sustainable social initiatives. The award underscores the company’s steadfast commitment to integrating sustainability principles across its community-driven initiatives and urban development projects, promoting resource efficiency, reviving heritage, and preserving Egypt’s cultural identity, thereby enhancing quality of life and contributing to a more inclusive and sustainable future in the real estate sector.
The award follows the launch of Buyut Al-Khalifa project, which aims to restore heritage buildings and rehabilitate the urban fabric through conserving the area’s cultural identity and reviving the endangered urban fabric of Al-Rukbiyya Street, located in the heart of Historic Cairo—a UNESCO World Heritage Site. The project falls under the “Reviving Heritage” pillar, one of the pillars of Madinet Masr’s “Cultivating Communities” sustainability and CSR strategy.
This marks the second sustainability recognition awarded to Madinet Masr within the same year. The company previously received the “Heritage Project of the Year” award from Invest-Gate publication for its role in restoring the roof of Bayt Al-Razzaz, a significant historical landmark in Cairo’s Darb Al-Ahmar district. In collaboration with the Egyptian Heritage Rescue Foundation, the company has made a financial contribution to the restoration of the decorative ceiling in its main hall.
Commenting on the award, Eng. Abdallah Sallam, President and CEO of Madinet Masr, said: “We are proud of this recognition, which reaffirms Madinet Masr’s deep-rooted commitment to a clear path of sustainable development and social responsibility across both the real estate sector and broader Egyptian society. For us, building communities is not limited to developing new urban spaces; it is a holistic approach grounded in understanding the real needs of people and communities. We believe sustainability is essential to shaping the future and addressing its challenges. It is not simply an environmental goal but the foundation of any successful, purpose-driven real estate developer. Our vision combines urban innovation with developmental purpose to present a balanced and integrated model that drives lasting, positive change.”
From her side, Dena Habib, Vice President of Corporate Relations at Madinet Masr, commented: “Madinet Masr follows a robust, purpose-driven approach to sustainable development through our ‘Cultivating Communities’ strategy, which aims to create meaningful and lasting impact in the communities we serve. This award reflects our ongoing commitment to a development model that balances urban growth with community empowerment, resource optimization, and cultural preservation. By reviving heritage, improving quality of life, and enhancing social inclusion, we remain dedicated to implementing tailored initiatives that respond to local needs and foster more inclusive, sustainable urban environments. Our role as a real estate developer goes beyond construction; we strive to create added value and elevate community well-being.”
Madinet Masr’s approach to sustainability and social responsibility is grounded in a comprehensive strategy centered on three primary pillars: shelter, reviving heritage, and community uplift, which encompasses philanthropic initiatives addressing essential needs such as food and healthcare. The approach reaffirms the company’s commitment to creating a positive and lasting impact in the communities it serves.
This strategy has been translated into tangible partnerships, such as the company’s continued collaboration with the Egyptian Food Bank, distributing thousands of food boxes that benefited 50,000 individuals in Giza and Qalyubia. In addition, through the “Together in Goodness” initiative, in partnership with Al Joud Foundation, Madinet Masr provided Iftar meals for 36,000 people during the holy month of Ramadan at its flagship projects, Taj City and Sarai, thereby strengthening local food security and community solidarity.
On the healthcare front, Madinet Masr, in partnership with Baheya Hospital, provided full coverage of treatment costs for several patients, alleviating the financial burden on families in need. In addition to a community health initiative, offering free medical screenings and awareness seminars for female employees, focusing on the importance of early detection and prevention of breast cancer. In support of entrepreneurship, Madinet Masr partnered with Orange Corners Egypt, an initiative by the Embassy of the Kingdom of the Netherlands, to support young Egyptian entrepreneurs in building profitable and sustainable businesses. This partnership places special emphasis on empowering youth in Upper Egypt and the Delta, promoting innovation, inclusion, and competitive business growth.
Through its sustainability and CSR initiatives and partnerships, Madinet Masr reaffirms its growing investment in creating long-term impact and value for Egyptian society. By focusing on people, reviving heritage, and enhancing quality of life, the company implements holistic initiatives that align with the United Nations Sustainable Development Goals, Egypt’s Vision 2030, and its own core institutional values.