Cairo, December 12, 2024: During Abu Dhabi Finance Week (ADFW), held at the Abu Dhabi Global Market from December 9 to 12, Paysky and the Yalla Super App received exceptional recognition from the MENA Fintech Association. Paysky was awarded the “Fintech of the Year” while Yalla SuperApp received the “Best Mobile Payment Solution” award. These awards highlight the steadfast commitment to innovation and the promotion of financial inclusion in the Middle East and Africa region.
Paysky’s victory in the “Fintech of the Year” category underscores its position as a transformative force in digital payments. Operating in 18 countries, the company has become a trusted partner for financial institutions, businesses, and consumers, advancing the adoption of digital payments and promoting financial inclusion in the region.
Yalla SuperApp, a comprehensive digital platform, offers both financial and non-financial services, including remittances, bill payments, and online shopping. The app successfully reached one million users within just one year of launching in Egypt and continues to expand its reach into countries like the UAE, Saudi Arabia, and Pakistan.
Dr. Waleed Sadek, Founder and CEO of Paysky, stated: “Winning the Fintech of the Year award and Yalla SuperApp receiving the Best Mobile Payment Solution award is a testament to the dedication and passion of our team. These awards inspire us to continue providing innovative solutions that foster financial inclusion and support digital transformation in the region.”
Mahmoud Taha, Chief Marketing Officer at Paysky, commented: “These awards are the culmination of our ongoing efforts to redefine digital payments through creativity and a user-centered focus. We are proud of this recognition and look forward to achieving more success.”
About Abu Dhabi Finance Week
Abu Dhabi Finance Week 2024 serves as a major platform bringing together leaders and pioneers in the fintech sector to celebrate key achievements and explore the latest innovations shaping the future of the industry. This year’s event highlighted innovative companies like Paysky, which has proven its influence in digital payments, and Yalla SuperApp, leading the digital transformation with integrated financial and non-financial services.