Samsung Electronics Middle East and North Africa has announced the appointment of international football player Achraf Hakimi as the official brand ambassador for its Galaxy devices in the region. This collaboration coincides with the launch of the “The Next Big Thing Is You” campaign, which celebrates Hakimi’s remarkable journey, his passion for football, and his dedication to the global sports community. The campaign underscores the shared values between the football icon and Galaxy devices.
Renowned for their innovative design and cutting-edge technology, Galaxy devices combine advanced features with sleek aesthetics, making them an ideal choice for global sports figure Achraf Hakimi. Among the devices is the Galaxy Watch Ultra, which leverages AI-driven insights to monitor health and fitness, aligning perfectly with Hakimi’s athletic lifestyle.
Hakimi’s passion for staying connected with his fans and team is perfectly supported by Galaxy devices, which redefine connectivity and collaboration through features like Galaxy AI. These advanced tools streamline communication and enhance efficiency, enabling him to effortlessly maintain strong connections with his global audience and teammates, no matter where he is. Furthermore, the unique designs of Galaxy products allow Hakimi to express his personality with creativity and flair, complementing his image as a global sports icon and community advocate.
Omar Sahab, VP of Marketing & E-commerce at Samsung Electronics MENA, stated “This strategic collaboration aims to inspire a new generation of users to explore the innovative possibilities of Galaxy technology with an iconic athlete and global inspiration. Hakimi’s values and journey align seamlessly with Galaxy’s vision of empowering users to achieve their goals and enhance their experiences.”
Widely regarded as one of the world’s best fullbacks, Hakimi led Morocco’s national team to the semi-finals of the 2022 FIFA World Cup and was named in the FIFA FIFPro Men’s World XI the same year. In 2024, he further cemented his legacy by winning an Olympic bronze medal. Beyond his athletic accomplishments, Hakimi is a dedicated advocate for social change, exemplified by the launch of the Achraf Hakimi Foundation, which focuses on youth empowerment and fostering social innovation.
Achraf Hakimi expressed his excitement about this partnership mentioning “Joining the Galaxy family is a great honor. Samsung’s commitment to innovation, style, and social responsibility resonates deeply with my journey as an athlete and community advocate,” Achraf Hakimi remarked. “Football has taught me the importance of determination, belonging, and self-expression—values that Samsung embodies. Through this partnership, I hope to inspire people in the region to embrace their unique paths and push boundaries toward new horizons, just as I strive to do in my athletic and personal life. Together with Samsung, we affirm that change begins with taking the first step.”
The “The Next Big Thing Is You” campaign will feature exclusive content and stories highlighting the perfect synergy between Hakimi’s inspiring journey and the groundbreaking innovation of Galaxy devices. The campaign underscores the shared vision of enabling individuals to unlock their potential and achieve success.
