As part of its 25th-anniversary celebrations, 2B, a leader in the electronics retail sector, proudly recognized over 40 employees who have dedicated more than a decade of service to the company. This significant milestone was marked during the company’s annual Ramadan Sohur event, where 2B’s leadership honored the employees for their unwavering commitment, hard work, and invaluable contributions to the company’s success.
2B has long been more than just a retailer—it has become a place where careers grow, talents flourish, and dedication is celebrated. For 25 years, 2B has built a strong, people-first culture that recognizes its employees as the heart of its success. This commitment to a thriving workplace is reflected not only in the company’s business achievements but also in its dedication to the personal and professional development of its people.
“At 2B, success is not just measured by business performance—it’s about our people. We are proud to have a team that has helped drive the company’s vision forward, and this recognition is a testament to the deep-rooted values of loyalty, hard work, and dedication,” said Mohamed Grida, CEO of 2B. “As we celebrate 25 years of growth, we continue to invest in our employees, ensuring their ongoing development and well-being.”
2B’s commitment to employee development is embodied in its robust training programs, career advancement opportunities, and wellness initiatives. Key to this is 2B Academy, the company’s internal training hub, which provides over 100 hours of training per year for each employee, ensuring they stay ahead of the curve in a fast-evolving tech landscape. 2B also provides employees with mental wellness programs as well as stress & time management workshops to help employees excel both in their careers and personal lives.
“As 2B celebrates 25 years, it remains focused on growing with its people, empowering future talent, and driving Egypt’s tech sector forward. This celebration is more than just a milestone—it’s a promise to continue investing in employees, innovation, and excellence”, said Noha Marghany COO of 2B.

2B is equally committed to empowering the next generation of tech professionals in Egypt. Through its internship and training programs, the company is actively bridging the skills gap in the tech sector by providing hands-on experience and mentorship for young talent. Each year, 2B offers over 50 internships, providing students with real-world experience in a variety of fields, including Marketing, Sales, Finance, IT, and Data Analysis. These internships prepare young professionals for successful careers in the tech industry, giving them a solid foundation for the future.
In addition to internships, 2B is also focused on developing the technical expertise of young graduates through its specialized paid training program. By 2025, the company aims to have trained over 100 technicians, equipping them with the skills required to pursue career opportunities within 2B. This initiative reflects 2B’s dedication to nurturing the future of Egypt’s tech workforce and providing valuable career paths for emerging talent.
Founded in 2000, 2B was the vision of four entrepreneurs. Today it boasts more than 700 employees, 50 plus branches across Egypt, and a presence in Saudi Arabia for the past 13 years. From the launch of its first retail store in Technology Mall in 2010, to its expansion into corporate solutions in 2018, the company continues to be inspired by a passion for innovation and a strong belief in the power of technology to transform lives. Today, 2B’s distribution network covers all regions of Egypt, which proudly serves over 400 traders, including both online and brick-and-mortar retailers.