الرئيس التنفيذي
أشرف الحادي

رئيس التحرير
فاطمة مهران

EFG Finance Approves Acquisition of Fatura by MaxAB-Wasoko, Accelerating Pan-African B2B and Fintech Services Rollout and Ambitious Expansion

                                         

EFG Finance, an EFG Holding company, proudly announces it has reached an agreement for MaxAB-Wasoko, the region’s leading e-commerce and supply chain super app, to acquire Fatura, its Egypt-based B2B e-marketplace. This multifaceted partnership results in EFG Finance becoming a significant shareholder in MaxAB-Wasoko and securing a seat on its board.

This acquisition marks a pivotal step in MaxAB’s broader strategy to consolidate the B2B e-commerce and fintech space across Africa. Following last year’s transformative merger with Wasoko, which expanded their      footprint into Kenya, Rwanda, and Tanzania, MaxAB-Wasoko continues to execute on its vision to create a truly pan-African platform that delivers comprehensive, tech-enabled solutions tailored to local market needs.

“The acquisition of Fatura is more than a growth play; it’s the realization of our ambition to become the go-to, one-stop-shop for retailers throughout Africa,” said Belal El-Megharbel, CEO of MaxAB-Wasoko. “By bringing together operational strength, product depth, and innovative fintech offerings, we’re setting a new standard for retail across the region.”

With Fatura fully integrated into the MaxAB-Wasoko platform and unified under the company’s      brand, retailers will immediately benefit from a broader, more comprehensive product assortment, critical in a fragmented supply chain environment where no single distributor can meet all retailer needs. Fatura’s impressive reach, having onboarded over 626 wholesalers in 16 cities (including five new cities for the platform, ensures greater flexibility and convenience for small and medium-sized retailers.

Aladdin ElAfifi, CEO of EFG Finance, stated: “We are thrilled to partner with MaxAB-Wasoko as they reshape the retail and supply chain sectors. Integrating Fatura will drive meaningful business growth, and our role as a significant shareholder and board member supported by EFG Holding reinforces our commitment to fostering innovation in the fintech space”.

Additionally, MaxAB’s embedded financial services will unlock expanded credit access for purchases made by its expanding merchant network. This innovative, tech-driven approach empowers retailers with the working capital needed to stock more, sell more, and grow their businesses sustainably.

Fatura, founded in 2019 and acquired by Tanmeyah (an EFG Holding subsidiary) in 2022, brings a scalable, asset-light marketplace model that perfectly complements MaxAB’s robust end-to-end supply chain from procurement to last-mile delivery. This combination unlocks access to a broader range of suppliers and products, delivering unmatched value through choice and convenience.

The integration is expected to drive significant topline growth and operational efficiency over the next 12–18 months. In the near term, the Fatura marketplace is projected to contribute approximately 25% of MaxAB’s Egypt revenue by year-end, with strong momentum and exponential growth anticipated as the model is rolled out across the company’s other African markets.

Since the merger of Wasoko and MaxAB, the combined entity has achieved remarkable growth across its fintech and e-commerce verticals. The company’s fintech business has doubled in Egypt, expanded to Morocco, and now provides credit solutions that finance over 9% of e-commerce sales, underscoring strong demand from retailers for digital financial services. Operational enhancements and improved supplier terms have further strengthened the company’s  regional supply chain capabilities, setting the stage for scalable expansion.

Together, MaxAB-Wasoko and EFG Finance are building the future of African retail an integrated, tech-enabled ecosystem that empowers retailers, improves supply chain efficiency, and propels economic growth across the continent.

Related Posts

British Council Egypt Expands Capacity Building Partnerships to Strengthen Education, Leadership, and Youth Skills Development

Rixos Hotels Egypt to Host Global Superstar Jennifer Lopez in Sharm El Sheikh this July

Veronika Zakharchuk Appointed Head Sommelier at Culinary Arts Group

Beware of fakes: Scammers use Labubu doll hype on multilingual scam websites

Orange Egypt Officially Launches 5G Services in Egypt

Sawiris Foundation Signs an MoU with AFD, Essam and May Allam Foundation, and the Louis Dreyfus Foundation to Develop Agricultural Solutions

DoubleTree by Hilton Resort & Spa Marjan Island Announces Four Key Leadership Appointments

Forbes Middle East and Beltone Holding to Launch the Top Advisors & Investors Summit in Egypt

آخر الأخبار
اختتام فعاليات النسخة الأولى من ملتقى PropTech Ecosystem Retreat لتعزيز التعاون بين الأسواق العقارية... كاسبرسكي: موجة جديدة من الهجمات الخبيثة تستهدف أجهزة إنترنت الأشياء تعليق من أيمن الصاوي المؤسس والرئيس التنفيذي لشركة بكرة القابضة جولد بيليون: ارتفاع محدود في سعر الذهب وترقب لبيانات التضخم British Council Egypt Expands Capacity Building Partnerships to Strengthen Education, Leadership, an... المجلس الثقافي البريطاني في مصر يوسع شراكاته لبناء القدرات من أجل تعزيز التعليم والقيادة وتنمية مهار... ETHICORE تصنف ضمن أفضل 10 كيانات رائدة إفريقية في مجال الحكومة والشؤون العامة البحرية الأمريكية تعلن حالة التأهب القصوى فى قاعدتها بالبحرين بنك مصر يساهم بـ 50 مليون جنيه في مبادرة “كرتونة الخير” بمناسبة عيد الأضحي وزير التموين يعقد اجتماعًا مع ممثلي شعبة المواد الغذائية ونقابة بقالي التموين وشباب مشروع جمعيتي أيمن الصاوي: الدولة لا تبيع أصولها… بل تحوّلها إلى أدوات تمويل ذكية ومستدامة وزير الري يشارك فى الاحتفال رفيع المستوى المنعقد بمناسبة مرور ٥٠ عامًا على انطلاق "البرنامج الهيدرول... جامعة النيل تكرم عبير عصام الدين بمناسبة تخريج دفعة أكاديمية ناصر – صُنّاع القرار "بنك القاهرة" ضمن أقوى 10 علامات تجارية في مصر لعام 2025 Rixos Hotels Egypt to Host Global Superstar Jennifer Lopez in Sharm El Sheikh this July فنادق ريكسوس مصر تستضيف النجمة العالمية جينيفر لوبيز في شرم الشيخ في شهر يوليو المقبل رئيس الوزراء يترأس اجتماع اللجنة العليا لتنظيم فعاليات احتفالية افتتاح المتحف المصري الكبير تتمتع مصر بإمكانات قوية لتصبح مورداً إقليمياً رائداً للسلع منخفضة الانبعاثات وزير الكهرباء والطاقة المتجددة فى زيارة ميدانية إلى مصانع شركة "اكس دى إجيماك" بمحافظة السويس الصحة: ميكنة 11 مركز تابع لخدمات نقل الدم القومية وربطهم بشبكة خدمات نقل الدم المميكنة وتوفير الأجهز...