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• Project delivery expected in 2029 with future expansions including 231 new units and a 15,000 sqm retail promenade.
Cairo, 3 June 2025: Ajna Developments has announced the launch of its latest project in New Cairo, with a total investment of EGP 3 billion, introducing an unparalleled residential destination, that combines modern design with premium hospitality services. Developed in partnership with Prime Hospitality Management Group (PHMG), Egypt’s first dedicated property rental and management company, the project reflects Ajna Developments’ integrated vision to merge real estate innovation with premium hospitality services.
Spanning 30,000 square meters in a prime location near New Cairo’s key commercial and entertainment hubs, the project offers an unparalleled residential experience marked by modern design, luxury services, and sustainability. It aligns with Egypt’s Vision 2030 to establish future-ready urban communities that elevate the overall quality of life.
The first phase, with an investment of 1.3 billion EGP, features 231 residential units, including serviced apartments, branded residences, and hospitality-driven homes, designed by a renowned international architectural firm. Future plans include a second phase of 231 additional units and a 15,000 sqm commercial promenade, set for launch in 2027. Project completion is expected by 2029.
Ajna Developments’ upcoming project is designed as an integrated, lifestyle-centric community, offering a comprehensive mix of amenities that cater to the needs of modern urban living. The development includes hospitality-grade services such as concierge, housekeeping, and valet parking, in addition to co-working spaces and wellness lounges.
Residents will also enjoy rooftop facilities including an open-air gym, jogging track, padel court, reading lounge, kids’ playground, hammock zone, adult relaxation areas, outdoor cinema, and a selection of curated cafés. Shared facilities include a swimming pool, on-site restaurant, dry-cleaning services, and a kids’ club. The project also features inclusive parking spaces, electric vehicle charging stations, and dedicated accommodations for people of determination.
In this context, Eng. Osama Shalaby, CEO of Ajna Developments, stated: “We are proud to collaborate with Prime Hospitality Management Group (PHMG), whose expertise enhances our vision for an innovative, hospitality-driven residential model. This project embodies our commitment to delivering high-quality communities that merge architectural excellence with integrated services – creating true value for residents and long-term growth for the real estate market.”
He added: “This development marks a major milestone in our journey to redefine urban living. By combining contemporary design with top-tier hospitality services, we continue to meet evolving customer aspirations while reinforcing our position as a strategic contributor to Egypt’s Vision 2030.”
Moataz Amin, Founder and CEO of Prime Hospitality Management Group (PHMG), commented: “Our partnership with Ajna Developments is built on shared values of innovation and sustainability. This project offers a new standard in urban living by blending global design trends with world-class service – providing a fully integrated community experience.”
The new residential-hotel project cements Ajna Developments’ commitment to shaping modern urban lifestyles and delivering solutions that reflect market demands. By aligning with leading partners like PHMG, the company continues to build a future-forward real estate portfolio that supports Egypt’s long-term development strategy.
This project reflects Ajna Developments’ commitment to offering solutions that align with market needs and contribute to enhancing quality of life reinforcing its dedication to collaborating with partners on sustainable developments that meet customer aspirations and support the future growth of Egypt’s real estate sector.
It is worth noting that Kelma Development Consulting played a pivotal role in the success of Ajna Developments branded residential development by providing specialized advisory services in real estate development. Leveraging its extensive experience in the Egyptian real estate market, Kelma Development Consulting conducted in-depth market research, feasibility analysis, and design planning to ensure the project meets end-user needs and maximizes value. This collaboration highlights Ajna Developments’ drive to uphold the highest standards of quality and excellence in creating sustainable urban communities that align with Egypt’s Vision 2030.