Continuing its efforts to develop communities through its corporate social responsibility program “Life’s Good,” LG Egypt, in collaboration with Misr El Kheir Foundation, has launched a new phase of the “Better Home” initiative to support underprivileged families in the governorates of Marsa Matrouh and Qena.

The initiative targets villages within the two governorates, as part of LG’s direct support to Misr El Kheir’s marriage facilitation program. The program aims to enable young people to begin their married lives in safe, stable environments equipped with essential household items.

As part of its contribution, LG provided a range of modern home appliances, including top-loading washing machines and 43-inch smart TVs — among the company’s latest products known for their efficiency and ease of use — helping offer a more comfortable life for beneficiary families.

This step reflects LG’s ongoing commitment to making its “Life’s Good” vision a reality by providing tangible solutions that promote social stability and improve quality of life in the neediest areas. It falls within a broader strategy to support sustainable development across Egypt.

Mohamed El Gedawy, Marketing and PR Manager at LG Egypt, stated:
“By expanding the scope of the ‘Better Home’ initiative to include Marsa Matrouh and Qena, we continue to bring the ‘Life’s Good’ slogan to life. Our goal is to provide smart, practical solutions that help families build dignified and stable lives.”

In the same context, Eng. Ahmed Youssef, Director of Humanitarian Aid at Misr El Kheir Foundation, said:
“The services provided by Misr El Kheir to those in need throughout the year through the Humanitarian Aid Sector stem from our deep belief in our social and vital role across all governorates of Egypt. I’m pleased with our collaboration with LG, which is not the first of its kind. Our long-standing partnership has spanned many sectors within the foundation, and we hope it will continue to grow.”

Youssef added that this initiative aligns with the strategy and mission of Misr El Kheir, which always strives to develop people and uphold their dignity.

LG Egypt confirmed that this initiative is just the beginning of a series of upcoming community-focused programs under the “Life’s Good” slogan, which will target other governorates in the near future, further strengthening its role in supporting sustainable development in Egypt.