L’Oréal Paris recently hosted a vibrant celebration as part of its Women of Worth platform, honoring the ever-evolving role of women today. Set against the stunning backdrop of Salah El Din Citadel, the event spotlighted “Set Al Bait” (Woman of the House), proudly reimagining the traditional title as one of confidence, leadership, and self-worth—all in line with L’Oréal’s global mission to uplift and empower women.

As the hero of the campaign, Yasmine Sabri, L’Oréal Paris MENA spoke brought her signature charm, confidence and strength to the initiative.

This inspiring campaign encourages a fresh look at what it means to be a woman, championing them as leaders, creators, and changemakers, echoing the brand’s iconic message: “Empowering women starts by recognizing the worth they already have—because they’re worth it.

The celebration also featured a panel discussion with notable leaders and entrepreneurs, who shared their unique perspectives on the campaign, including Jessy Radwan, Founder & CEO of Carerha; Kesmat El Mehelmy, Founder & Chairman of Cake Café; Dr. Reem Nouman, Consultant Dermatologist and Founder & CEO of SOL Clinic; and Farida Temraza, CEO and Creative Director of TEMRAZA, and Sarah El Battouty, Founder of ECOnsult Design and Global Ambassador to the UNFCCC, Advisor to the Egyptian President on Sustainable Development and a Board member a National Council for Women.