2B, the leading technology and IT solutions provider, has officially opened its first store in Casablanca, Morocco. The launch marks a major step in the company’s regional expansion and its mission to deliver world-class technology solutions across North Africa.
The new Moroccan branch will offer customers the latest electronics and IT products, supported by expert advice, in-store availability, and the convenience of online browsing. With this opening, 2B continues to strengthen its presence in the region and expand opportunities for customers and communities alike.
Dr Mohamed Grida, CEO, 2B said: “Our expansion into Morocco is an exciting milestone that builds on the strong foundation we have in Egypt, KSA and China. Egypt continues to be our largest market and operational hub, and it is from this position of strength that we are able to grow and bring our expertise to new markets like Morocco.”
Investing in Egypt’s Future Workforce
Beyond technology, 2B is investing in people. Recently, 40 Egyptian students and graduates successfully completed specialized internship programs across key fields, including software development, cybersecurity, data science, DevOps, Marketing, and e-commerce.
The initiative, which combines hands-on training with mentorship from industry experts, equips participants with the skills and confidence needed to succeed in Egypt’s fast-growing technology and retail sectors. It also underscores 2B’s role in building a sustainable pipeline of skilled professionals who will drive the digital economy forward.
Eng. Noha Marghany COO, 2B said: “Through our internship programs, we have trained 40 young Egyptians across technology, development, and digital business fields. Alongside this, our Injaz program recognizes employees who deliver outstanding contributions and those who have shown long-term loyalty over a decade of service. Together, these initiatives reflect our commitment to building talent and celebrating the people who drive 2B’s success every day.”
By combining customer-first retail experiences, investment in youth, recognition of its employees, and expansion into new markets such as Morocco, 2B continues to cement its role as a leading technology and retail player in the region and a trusted partner in building a future defined by innovation and opportunity.
Founded in 2000, 2B was the vision of four entrepreneurs. Today it boasts more than 700 employees, 50 plus branches across Egypt, and a presence in Saudi Arabia for the past 13 years. From the launch of its first retail store in Technology Mall in 2010, to its expansion into corporate solutions in 2018, the company continues to be inspired by a passion for innovation and a strong belief in the power of technology to transform lives. Today, 2B’s distribution network covers all regions of Egypt, which proudly serves over 400 traders, including both online and brick-and-mortar retailers.