Samsung Electronics Co., Ltd. announced it will be unveiling its latest laundry innovations at IFA 2025 in Berlin, including the new Bespoke AI Washer with A-65% energy efficiency and the second-generation Bespoke AI Laundry Combo. These new models demonstrate Samsung’s ongoing commitment to delivering energy savings, intelligent features and stylish designs that align with the evolving needs of users around the world.
“With the new A-65% washer, Samsung has pushed the boundaries of convenience and energy efficiency once again,” said Jeong Seung Moon, EVP and Head of the R&D Team, Digital Appliances (DA) Business at Samsung Electronics. “With AI-driven features like the new AI Wash+, practical hardware upgrades, and a wider choice of design options, we aim to deliver personalized experiences that reduce effort and maximize satisfaction.”
A-65% Bespoke AI Washer: A New Milestone in Energy Efficiency
Following the A-55% Bespoke AI Washer introduced at IFA 2024, Samsung will unveil its new A-65% washer, which consumes 65% less energy than the minimum energy efficiency requirements for a Class A rating in the European market. This elevated performance is achieved through enhanced motor efficiency and refined washing and circulation algorithms.
The new washer also features the enhanced AI Wash+, which now intelligently adapts to an expanded range of fabric types, including outdoor wear and denim. By detecting the weight, soiling level and fabric type, AI Wash+ automatically adjusts the amount of water and detergent, along with the wash time to deliver optimal results.
Alongside these functional upgrades, the washer also comes in a new color — Neat White — in addition to the existing dark steel. Both variants offer Samsung’s intuitive 7” touch screen for an elevated user experience with innovative features and functionality, as well as seamless integration with SmartThings.
To complement the washer, Samsung is also introducing a matching dryer in Neat White that includes AI Dry+, which detects fabric type and moisture level to optimize drying time and energy use, reducing energy use by 20% and drying time by 20%.
Second-Gen Bespoke AI Laundry Combo: Taking Convenience One Step Further
At IFA 2025, Samsung is also showcasing the second-generation Bespoke AI Laundry Combo, building on the popularity of the globally launched first-generation model. First launched to the Korean market earlier this year, this new model exemplifies the latest advancements in Samsung’s AI-powered laundry solutions.
Retaining the same external dimensions, the updated combo delivers a 3kg increase in drying capacity and a 20-minute reduction in drying time. These improvements were made possible through structural enhancements, including a more densely arranged heat exchanger fin layout that expands the heat transfer surface area by 8.5%, and a more powerful preheating capability from the upgraded heater system.
The second-generation model also introduces a range of practical upgrades aimed at enhancing everyday usability. Upgraded from the first generation’s AI Wash & Dry, the second-generation model’s AI Wash & Dry + adds denim and outdoor to the list of detectable fabric types. Auto Open Door+ — a feature unique to the combo — automatically opens the door after washing or drying to help reduce moisture and odor, while blowing air into the tub after wash-only cycles to lower humidity and keep the interior fresh. The model also offers optimized cycles for modern routines, including a 79-minute Super Speed cycle, a 49-minute single garment cycle, and a 39-minute shirt cycle . To make navigating these options easier, the 7” touchscreen features a new Dial Theme interface that prominently displays six frequently used cycles in a clean, circular layout for more intuitive control.
The combo is offered in the Korean market in both Normal and Infinite design types, with the latter featuring a flat design and a hidden touch door, complemented by real stainless-steel surfaces that reflect Samsung’s premium design direction.
