Kenzz, Egypt’s first homegrown mass-market e-commerce platform, is marking its third anniversary with the launch of a nationwide campaign that combines mega offerings, large-scale activations, stunts, and community-focused initiatives. The three-week celebration, which kicked off on September 3rd, underscores Kenzz’s rapid rise as the first Egyptian-born e-commerce player and reaffirms its mission to make online shopping affordable, accessible, and trustworthy for every household in Egypt.
The anniversary campaign, themed “All Good Things Come in 3s,” celebrates not only three years of operations but also three years of shared progress with households across Egypt. Designed around customer-first initiatives, the campaign reinforces Kenzz’s commitment to making e-commerce more inclusive and rewarding.
Key highlights include exclusive anniversary offers, Tuesday treasure hunts at symbolic price points of EGP 3, 33, 333, and 3,333, and Wednesday flash sales running from 6 to 9 PM on hundreds of products. To bring the celebration to life, Kenzz rolled out large-scale on-ground activations, capped by a festive birthday cake parade that toured Cairo’s streets and iconic landmarks, including Kasr El Nil, Downtown Cairo, and Nasr City.
Since its launch in 2022, Kenzz has emerged as one of Egypt’s fastest-growing digital platforms, with more than 4 million app downloads to date. In 2025, Kenzz’s vendor community has expanded significantly, with sellers reporting an average 47% increase in revenues, driven by tailored vendor programs, competitions, and Bosla, the company’s proprietary tool powered by insights and analytics to optimize inventory and performance. At the same time, Kenzz has broadened its product assortment across all categories, from electronics and home essentials to fashion, personal care, and beyond, reinforcing its position as a trusted one-stop destination for everyday needs.
Ahmed Atef, Co-Founder and CEO of Kenzz, commented: “Celebrating the third anniversary with the Egyptian community isn’t just a milestone; it confirms that our vision delivers real impact. Many Egyptians now rely on Kenzz daily, showing that affordability, cultural resonance, and trust are what truly move the market forward.“This is our way of thanking our customers and partners, while making clear that Kenzz is only at the start of its journey to scale, innovate, and redefine how e-commerce serves Egyptians.”