With a new visual identity, a global campaign featuring actress Leighton Meester in a reverse Masterpiece heist, and now former Victoria Secret model Rachel Hilbert portraying Lady Godiva herself – Godiva have released a brand NEW collection of iconic products, signalling a powerful new era of innovation for the premium chocolate legend. They have been REIMAGINING CHOCOLATE SINCE 1926 and now it’s about more than incredible, slow melting ganache, it’s fine art.

Godiva, the world famous Belgian-born chocolatier, is proud to unveil the next chapter in its nearly 100-year journey with a striking new brand identity and a reimagining of its iconic Gold box collection launching in October 2025. This transformation marks a daring milestone on the path to the brand’s Centennial in 2026 — a celebration of a century of exquisite craftsmanship, innovation, and global prestige.

Central to the brand reset is a contemporary new visual identity, featuring a refined logo, elevated design system, and a global creative campaign anchored by a reimagined portrayal of Lady Godiva — the brand’s namesake and enduring symbol of courage, elegance, and authenticity.

The new logo is a noble, proud, and sophisticated icon that conveys luxury and status. The updated identity will come to life across packaging, retail, digital platforms, and media worldwide.

Godiva has also named actress and style icon Leighton Meester as brand muse for this bold new chapter. Known for her sophistication, warmth, and individuality, Meester embodies the spirit of the modern Godiva woman: bold, creative, and timeless. She will star in the lead campaign set to launch ahead of the October reset, bridging the brand’s legacy with its renewed vision.

“This reset isn’t just a visual update — it’s a transformation of how we show up in the world,” said Steve Lesnard, President at Godiva. “We’re stepping into our second century with more purpose, passion, and power than ever. From our partnership with Leighton Meester to the iconic products we’re spotlighting, this is a brand ready to lead the premium chocolate industry again.”

At the core of the launch will be Godiva’s most iconic offerings — the Gold Collection and its world-renowned truffle boxes — reintroduced with elegant new designs, new flavours, recipes and storytelling that highlight their heritage and craftsmanship. These fan-favourite assortments will also form the foundation of Godiva’s upcoming Holiday Collection, which debuts this fall with refreshed packaging, gift-ready presentation, and elevated seasonal flavours designed to delight loyal customers and first-time gifters alike.

These collections include unique pieces, like:

Midnight Swirl: Irresistible, velvety ganache made with 85% cacao dark chocolate, in an elegant Art Nouveau-inspired dark chocolate swirl.

Ruby Crumble Joy: A delicious mix of simplicity and authenticity. The ruby cacao square envelops a rich dark chocolate mousse with crunchy biscuit crumble inclusions.

Draps Original:  Born in 1946, this was Godiva’s first truffle, created by our founder Pierre Draps. The smooth dark chocolate filling is enveloped in fine dark chocolate and rolled in tasty cocoa powder. A timeless pleasure.

Crispy Hazelnut Cone: Created to celebrate the first Godiva store in Japan in 1972, this truffle is a combination of hazelnut praliné and crispy rice, enrobed in dark chocolate and decorated with hazelnut powder.

Velvet Pecan Night: A velvety pecan praline veiled in intense dark chocolate with delicate milk chocolate lines.

Vanilla Lines: A slowly melting milk chocolate vanilla ganache sheltered in creamy white chocolate and artfully adorned with white chocolate lines.

Belgian chocolate is revered for its exceptional smoothness, rich flavour, and craftsmanship. Inspired by its heritage, Godiva continues this tradition with chocolate that delivers a signature ‘snap’ when broken—a hallmark of quality.

Godiva’s transformation is more than aesthetic — it’s strategic. With its Belgian roots at the heart of everything, the brand is now looking ahead with an ambition to disrupt the premium chocolate market, positioning itself as obsessive creators and experience-makers who push the boundaries of what chocolate can be. Godiva has restarted a relentless flow of innovation with Limited Edition collections and collaborations

“We’ve always been celebrated for our exceptional, delicious chocolate,” Lesnard continues. “Now we’re bringing that same level of obsession to every element of the brand — design, storytelling, experience — to make sure Godiva leads the next 100 years as powerfully as it led the last.”