The “Youth Leading Youth – YLY” Union, under with the Ministry of Youth and Sports, announced a strategic partnership with Coca-Cola HBC Egypt through the signing of a cooperation protocol aimed at supporting and empowering Egyptian youth and preparing them for the labor market. The protocol was signed at the Ministry’s headquarters in the New Administrative Capital, in the presence of His Excellency Minister Ashraf Sobhy.
This partnership seeks to encourage youth to join the #ShababBokra program, the local version of Coca-Cola HBC’s global “#YouthEmpowered” initiative. The program aims to bridge the gap between academic education and labor market requirements by equipping young people with practical skills, specialized training courses, and accredited certificates that enable them to enter the workforce with confidence and competence.
Ms. Rana Gamali, Head of Corporate Affairs and Sustainability at Coca-Cola HBC Egypt, stated that this initiative reflects the company’s deep commitment to Egyptian society, saying:
“At Coca-Cola HBC, we believe in the potential of youth. Through #ShababBokra program, we aim to provide them with the knowledge, experience, and skills they need to secure distinguished positions in the job market.”
Mr. Shehab Gamal El-Din, Chairman of the “Youth Leading Youth” Union, emphasized that the collaboration with Coca-Cola HBC Egypt opens new horizons for young people, saying:
“This partnership offers youth a unique opportunity to gain hands-on experience, while also playing a community and leadership role within the YLY Union. It places them on the right path toward leadership and innovation and aligns with the Ministry of Youth and Sports’ vision to build a new generation capable of meeting labor market demands and actively contributing to the development journey.”
During his remarks, Dr. Ashraf Sobhy, Minister of Youth and Sports, reaffirmed the Ministry’s dedication to strengthening partnerships with major private sector organizations such as Coca-Cola HBC Egypt. He praised the YLY Union as a successful model for youth empowerment and community engagement.

Through this partnership between Coca-Cola HBC Egypt and the YLY Union of the Ministry of Youth and Sports, a shared vision is realized—creating a real and sustainable impact that connects skills with leadership and ushers in a new phase of youth participation in nation-building.