Kenzz, Egypt’s first homegrown mass-market general e-commerce platform, has announced the official launch of direct in-app donations for Misr El Kheir Foundation, enabling users across Egypt to support the foundation’s social welfare programs seamlessly with a single click. This step reinforces one of Kenzz’s core values of giving back to the community and reflects its commitment to using technology to enable wider social impact. By integrating donations directly into the everyday shopping journey, Kenzz aims to make charitable giving simpler, more accessible, and part of users’ regular digital routines, helping normalize and encourage a culture of giving back in an intuitive and modern way.
This activation marks the next phase of the partnership between Kenzz and Misr El Kheir, established to expand nationwide access to social contribution through trusted digital channels. With the feature now live, users can donate to Misr El Kheir through the Kenzz app, offering a simple and secure way to support the foundation’s efforts in advancing education, healthcare, basic-needs access, and community relief across Egypt.
Ahmed Atef, Co-Founder and CEO of Kenzz, commented: “Integrating Misr El Kheir’s donation feature into the Kenzz app reflects our continuous efforts toward creating a platform that serves all segments across all governorates of Egypt. By enabling seamless contributions within the app, we’re turning digital adoption into a channel for broader social impact. This capability reinforces our vision of e-commerce as a driver of inclusion, community support, and national development.”
For his part, Mr. Mahmoud Emam, Director of the Digital Marketing Department at Misr El Kheir Foundation, stated: “The foundation believes in the importance of adopting innovative development partnership models that keep pace with digital transformation and contribute to expanding community participation. Cooperating with electronic platforms represents one of the modern and effective approaches to supporting the most underprivileged communities.”
He also added, “Integrating donation mechanisms within digital applications facilitates the delivery of aid to those who deserve it and enhances the sustainability of developmental impact, in line with Misr El Kheir Foundation’s strategy of building partnerships based on integration and leveraging technology as a key tool to support comprehensive development efforts across all governorates of the Republic.”
The launch coincides with Misr El Kheir’s annual winter campaign, which focuses on delivering essential relief to vulnerable families during the colder months. Through direct in-app donations, Kenzz offers users a fast and convenient way to support seasonal programs, strengthening the foundation’s ability to allocate resources where they are needed most.
Building on the shared mission of both organizations to expand accessible giving, the new in-app feature introduces a streamlined donation experience that supports more sustained charitable participation across Egypt. As a 100% Egyptian platform built for the mass market, Kenzz continues to apply its technology, nationwide reach, and local insight to develop people-first solutions that simplify everyday actions and enable meaningful community impact.