The Recognition Highlights the Company’s Commitment to Integrated Urban Innovation and Heritage Preservation in Historic Cairo
Madinet Masr (EGX: MASR.CA), announced that it has won two prestigious awards at the Invest-Gate ACE Awards 2025, underscoring the company’s leadership in sustainable urban development and corporate social responsibility. The company received the Mixed-Use Project of the Year 2025 for its flagship development Taj City in addition to the CSR Initiative of the Year 2025 – Heritage Preservation for its Buyut Al-Khalifa project, in Historic Cairo. This recognition comes in appreciation of Madinet Masr’s efforts to develop innovative urban projects that seamlessly integrate residential, commercial, and leisure uses within fully integrated communities, alongside implementing sustainable social initiatives that contribute to improving quality of life, supporting local communities, and preserving Egypt’s urban and cultural identity.
Madinet Masr was awarded Mixed-Use Project of the Year 2025 for Taj City, a comprehensive model for modern urban communities, distinguished by its integrated master plan that combines residential, commercial, administrative, and leisure uses within a cohesive ecosystem. The development includes 11 residential compounds and 2 commercial projects to cater to a wide range of customer segments.
Taj City features Tajed, the Company’s first fully integrated commercial and administrative destination, as well as The Prism, the first retail and entertainment hub within Tajed, offering a contemporary architectural design that blends upscale dining and fashion retail into a distinctive lifestyle experience. The project also includes Shark Tank Business Park, the world’s first business park inspired by the globally renowned television show Shark Tank, redefining the entrepreneurial lifestyle by integrating work and leisure within a single destination to enhance productivity and reflect modern work patterns.
In addition, Kayan introduces an integrated concept combining the first Swiss international school (Lemania Swiss International School – LSIS) with Klub Kayan, an innovative sports and wellness facility, alongside the already operational Asten College, further enriching the quality of life for residents. Strategically located with direct access to key road networks, Taj City is also set to host Madinet Masr’s headquarter.
Madinet Masr also received the CSR Initiative of the Year 2025 award for its Buyut Al Khalifa initiative, aimed at revitalizing urban areas along Al-Rukbiyya Street in Historic Cairo. The project focuses on restoring the urban fabric in the heart of Historic Cairo, listed as a UNESCO World Heritage Site, while improving residents’ quality of life and addressing areas most vulnerable to deterioration.
The initiative represents a cornerstone of Madinet Masr’s “Building Communities” strategy for sustainable development and corporate social responsibility, specifically under the Heritage Revival pillar. The project integrates heritage conservation, community development, and environmental sustainability to deliver long-term social and economic impact.
Commenting on the awards, Eng. Abdallah Salam, President & CEO of Madinet Masr, said: “We are proud of this dual recognition, which reflects Madinet Masr’s commitment to its integrated vision of urban innovation and corporate social responsibility within the real estate sector and Egyptian society at large. For us, as a leader developer, as an integral part of the social fabric, goes beyond developing mixed-use projects. It adopts a comprehensive approach that begins with understanding the real needs of individuals and communities, aiming to deliver integrated urban solutions and meaningful initiatives that balance sustainability, quality of life, and the preservation of cultural identity, leaving a positive and long-lasting impact on both the sector and society.”
Eng. Mohamed Lashien, Senior Vice President of Product Development at Madinet Masr, commented: “Winning the Mixed-Use Project of the Year 2025 award for Taj City reflects the Company’s commitment to developing integrated and sustainable urban communities by combining execution efficiency with urban innovation, and creating added value that enhances quality of life in line with global best practices.”
Dena Habib, Vice President of Corporate Relations at Madinet Masr, added: “Winning the CSR Initiative of the Year 2025 award for Buyut Al Khalifa project in Historic Cairo reflects the Company’s commitment to its ‘Building Communities’ strategy, which integrates the preservation of Egyptian heritage, community development, and environmental sustainability. This approach contributes to improving residents’ quality of life, fostering economic empowerment, and reinforcing Cairo’s position as a global cultural and tourism destination.”
Madinet Masr’s approach to sustainability and corporate social responsibility is guided by its comprehensive “Cultivating Communities” strategy, which is built on three main pillars: Providing Shelter, Reviving Egyptian Heritage, and Community Empowerment through initiatives addressing essential needs such as healthcare and food security. This holistic approach reflects the Company’s deep commitment to the communities it serves and its focus on creating long-term positive impact through effective partnerships.
This recognition marks the third sustainability and CSR award received by Madinet Masr, following its previous “Heritage Project of the Year” award from Invest-Gate for Bayt Al-Razzaz, as well as the “Sustainability Award 2025” from Amwal Al Ghad, further reinforcing the Company’s leadership in heritage preservation and sustainable urban development.
