Starting 15th January 2026, Škoda Middle East raises ownership expectations with the introduction of Škoda Advantage, a new standard that makes long-term peace of mind a fixed part of every Škoda ownership experience. This is not a limited-time offer or promotional package, but a standardised ownership commitment that reflects Škoda’s confidence in its vehicles, engineering, and reliability.

With Škoda Advantage, key ownership essentials are transformed into a clear and transparent standard. Every new Škoda sold in the region now comes with an unmatched 5-5-5-5 package, including five years or 75,000 km of scheduled free service (whichever comes first), five years or 150,000 km manufacturer warranty, five years of roadside assistance, and proven 5-star NCAP safety rating on all models as standard. Together, these four pillars simplify costs, remove uncertainty and deliver confidence throughout the ownership journey.

The Škoda Advantage
5 years / 75,000 km free service
Every new Škoda will include manufacturer-prescribed service inspections for five years or up to 75,000 km, carried out by factory-trained technicians at authorised service centres across the region.
The prepaid service programme follows the official maintenance schedule and includes inspection services defined by the manufacturer.

The service package is linked to the vehicle and remains valid if ownership changes, supporting stronger residual value.

5 years / 150,000 km manufacturer warranty
As part of the ŠKODA Advantage, every new Škoda sold in the Middle East is now covered by a five-year or 150,000 km manufacturer warranty, providing extended protection against manufacturing and material defects. Warranty repairs are carried out exclusively by authorised Škoda service partners, using genuine Škoda parts and factory-approved procedures, ensuring consistent quality and reliability throughout the ownership period.

Roadside Assistance (RSA)
5 years Free Roadside Assistance, 24/7 support anywhere
Škoda vehicles in the region will be supported by a comprehensive Roadside Assistance (RSA) programme, offering five years of free 24/7 support within the country of registration.

Designed to provide peace of mind in everyday driving situations, Škoda Roadside Assistance ensures help is always just a call away when the unexpected occurs. Coverage includes assistance for incidents such as flat tyres, battery issues, fuel shortages, locked vehicle keys (with the key left inside the vehicle) and unexpected breakdowns. In all cases, trained support teams respond promptly and manage the situation with professionalism and expertise.

Where additional support is required, the service also includes towing, on-site minor repairs, vehicle recovery and alternative transport arrangements, ensuring drivers are not left stranded.

Roadside Assistance services are available across urban areas as well as longer intercity and desert routes within the country.

Important:
While Roadside Assistance is available in every country where Škoda operates, coverage does not apply across borders. For Roadside Assistance support in the UAE, customers can call 800 09730222.

5-star NCAP safety rating
Safety is a cornerstone of the ŠKODA Advantage. The fourth pillar reflects Škoda’s long-standing leadership in safety. Every newly developed Škoda model tested since 2008 has achieved a 5-star Euro NCAP (European New Car Assessment Programme) safety rating, even as testing protocols have become increasingly stringent.
This consistent performance reflects Škoda’s long-standing focus on robust vehicle structures, advanced restraint systems and intelligent driver assistance technologies. By making 5-star safety standard on every model, Škoda occupies a distinctive position in the market, reinforcing safety not as an optional feature, but as a core value built into every car.

A Standard Built for Real Life
By introducing the Škoda Advantage across its entire model range, Škoda Middle East is addressing the real concerns drivers face, from long-term costs and reliability to safety and everyday usability. The commitment reinforces the brand’s belief that confidence and peace of mind should never be optional, but standard.

Commenting on the announcement, Lukas Honzak, Managing Director at Škoda Middle East, said:
“With the introduction of the ŠKODA Advantage, we are setting a new benchmark for customer experience in the Middle East. It reflects our confidence in the quality and safety of our cars, and gives customers a clear advantage in the market. By making long-term service, warranty, roadside assistance, and 5-star safety standard across our range, we are removing uncertainty from ownership and delivering true peace of mind. This is how we translate Škoda’s commitment to quality into a better, more reassuring experience for our customers, designed to support everyday journeys and the moments that matter the most.”

Supporting Škoda’s Expansion Across the GCC
The launch of the Škoda Advantage comes as Škoda Middle East continues to expand its presence across the GCC, with new dealerships and modern retail formats opening across key regional markets. As the brand strengthens its footprint, it is placing equal focus on accessibility, after-sales excellence, and long-term customer relationships.

In this context, the Škoda Advantage plays a strategic role in ensuring consistency as Škoda grows. By offering the same ownership promise across every market and dealership, the brand is reinforcing trust, transparency and confidence at every touchpoint, regardless of location.

This approach reflects Škoda’s long-term vision for the region: sustainable growth built on strong foundations, a robust retail and service network, and an ownership experience that delivers reassurance as standard. The commitment ensures that as the brand expands, its values and customer promise remain firmly aligned.

Confidence, Backed by Heritage
With more than 130 years of automotive heritage, Škoda’s confidence in its products underpins the Škoda Advantage. Built on European craftsmanship, smart engineering and a deep understanding of everyday mobility needs, the commitment reflects the brand’s focus on delivering dependable, thoughtful solutions for drivers across the Middle East.

By making the Škoda Advantage standard, Škoda Middle East removes uncertainty from ownership and places safety, service and long-term support at the centre of every journey. With key ownership essentials already taken care of, customers are free to focus on the road ahead with confidence.