Yalla Group Limited (“Yalla” or the “Company”) (NYSE: YALA), the largest Middle East and North Africa (MENA)-based online social networking and gaming company, has announced its financial results for 2025, maintaining steady growth and reinforcing its position in the region’s expanding digital entertainment sector.
The company reported full-year revenue of AED 1.256 billion (US$341.9 million), while net income rose 10.4% to AED 543.9 million (US$148.1 million) from AED 492.9 million (US$134.2 million) in 2024.
On a quarterly basis, revenue in the fourth quarter reached AED 308.1 million (US$83.9 million), as the company maintained solid operational performance.
Net income for the fourth quarter increased 6.2% to AED 126.7 million (US$34.5 million), with the company reporting a net margin of 41.2% and a non-GAAP net margin of 43.9%.
Yalla’s user base also continued to expand. Monthly active users (MAUs) rose 8.2% year-over-year to 44.8 million, while the number of paying users totalled 10.4 million, across the company’s social networking and gaming platforms.
Outstanding performance
Commenting on the results, Mr. Tao Yang, Founder, Chairman and CEO of Yalla, said: “We delivered solid 2025 results, with full-year revenues rising to US$341.9 million and net income up 10.4% to US$148.1 million.”
“Strong execution across our product ecosystem drove increased user engagement, underscored by an 8.2% year-over-year increase in MAUs to 44.8 million in the fourth quarter of 2025,” Yang added.
“Additionally, revenues from game services started to accelerate, delivering a year-over-year increase of 9.1% for the full year thanks to our dedication to gaming innovation and effective marketing campaigns. Our first match-3 game, Turbo Match, is now available and gathering positive user reviews, and our desert-themed SLG title is set for official promotion in the second quarter of 2026, strengthening our position to tap new user cohorts,” Yang stated.
“Meanwhile, we deepened AI integration across our ecosystem, boosting operational efficiency and accelerating our product innovation and localization efforts. We also continued to strengthen our presence in Saudi Arabia as part of our regional growth strategy, establishing a partnership with the Saudi Esports Federation to support the Saudi eLeague 2026 and local talent programs,” he noted.
“Looking ahead, we will continue to unlock deeper synergies between our social and gaming ecosystems while building our technological capabilities and product pipeline to strengthen our industry leadership in the rapidly growing MENA market and drive sustainable long-term growth,” Yang said.

Maintaining leadership
Meanwhile, Saifi Ismail, President of Yalla Group, commented on the results: “Over the course of 2025, we have accelerated our efforts to strengthen our user engagement and enhance the overall value of our platform ecosystem. Through refined operations, diversified engagement initiatives and continued optimisation of our monetisation framework, we have continued to enrich the user experience across our social networking and gaming platforms while supporting sustainable growth across the business.”
He added: “At the same time, we continued to advance our ‘gaming plus social’ strategy, which remains key to our approach in the MENA digital entertainment market. By combining product innovation with deeper localisation and culturally relevant content, we aim to create more engaging digital experiences that resonate with users across the region.”
Ismail stressed that Yalla will continue to build on its operational capabilities, strengthen partnerships across the digital ecosystem and expand its product pipeline. “Supported by a technology-driven approach and deep understanding of regional user preferences, we remain well positioned to reinforce Yalla’s leadership in the rapidly evolving digital entertainment landscape across MENA.”