Amezcua, the international wellness technology brand under QNET, a direct selling company focused on wellness and lifestyle solutions, is marking its 20th anniversary with the global rollout of the GX-1 Bio-Reset System. The product is a non-powered grounding mat designed to be used as part of everyday wellness routines.
International wellness technology brand Amezcua is marking its 20-year milestone with the global rollout of the GX-1 Bio-Reset System, a non-powered grounding mat designed to be used as part of everyday wellness routines.
The launch signals the first phase of Amezcua’s 2026 expansion across the Middle East, Central Asia, and Sub-Saharan Africa, regions experiencing accelerated growth in consumer-led, lifestyle-oriented wellbeing adoption.
According to the latest Global Wellness Institute’s Country Rankings, Egypt’s wellness economy was valued at approximately USD 13.44 billion in 2023, ranking it among the larger wellness markets in the Middle East and North Africa region.
Designed for daily use at home or at work, the GX-1 requires no electricity, charging, batteries, or powered connection. As a non-powered mat, it does not generate electrical current or emit signals. The system includes a conductive connection wire linking the primary mat to a secondary floor contact pad. The portable mat is intended to complement rest, recovery, and overall well-being routines as part of broader lifestyle practices.
This latest launch reflects QNET’s continued focus on accessible, nature-inspired wellness solutions. “Over the past two decades, we have observed a global shift from reactive healthcare to proactive wellbeing,” said Mattias Mildenborn, Chief Executive Officer of QNET. “The GX-1 reflects that transition by offering a simple, non-powered solution designed to integrate seamlessly into modern lifestyles without requiring additional digital dependency,”
Grounding — sometimes referred to as “earthing” — is a wellness practice that continues to attract interest internationally. The GX-1 is developed under the guidance of the Amezcua Scientific Advisory Board, which includes experts in energy science and integrative health, including Professor Dr. Konstantin Korotkov, whose published work has explored bioelectrical and environmental interactions. (Korotkov, K.G., academic publications and Bio-Well research)
Amezcua emphasises responsible communication in the evolving wellness space and positions the GX-1 as a lifestyle wellness product and not a medical device.
Elena Khoo, Chief Marketing Officer of QNET, said transparency is essential as consumer literacy continues to grow. “The wellness sector is evolving rapidly, and consumers are increasingly discerning. Our responsibility is to communicate clearly that grounding is positioned as a complementary lifestyle practice, not a form of medical care or intervention. Transparency builds long-term trust.”
Materials, Safety and Quality
The GX-1 is made with an electroconductive polyurethane (PU) upper layer and Thermoplastic Polyester Elastomer (TPE) foam for the base layer. Independent testing conducted by Bureau Veritas confirmed that the materials comply with the European Union’s Registration, Evaluation, Authorisation and Restriction of Chemicals (REACH) chemical safety regulation, with no Substances of Very High Concern (SVHC) detected. The materials are hypoallergenic and safe for prolonged skin contact. The product is manufactured under an ISO 9001:2015-certified quality management system and is positioned as a non-powered general wellness mat, not a medical device.
