Twist, a fast-growing digital entertainment platform, has announced the launch of “Twist Echo”, a smart new feature that allows users to instantly identify songs simply by hearing them, without the need for searching. The feature is introduced through a technology partnership with ACRCloud, the global leader in audio recognition technologies, and aligns withTwist’s strategy to build smart, user-centric digital platforms, while reinforcing its vision to expand its digital ecosystem and unlock new, integrated music experiences.
Twist Echo enables users to identify any song playing around them, whether on the radio, television, in public spaces, or even through playback from the same devices. The feature analyzes audio within seconds and allowing users to add the identified track directly to their personal music library on the Twist app.
The feature is powered by ACRCloud’s advanced music recognition technology. ACRCloud, a Singapore based company, is one of the world’s leading companies in audio content recognition and is known for its speed and accuracy, ensuring reliable, real-time results that enhance the user experience. The company has also partnered with major brands such as Cartoon Network and Xiaomi, showcasing its global reach and trusted expertise.
Addressing the launch, Engineer Ahmed Yehia, Vice Chairman of Twist Entertainment, stated that: “Twist Echo reflects our commitment to building fast, intelligent technology that fits naturally into people’s daily lives. By integrating advanced music recognition into Twist, we’re turning everyday moments into instant access to music. This launch is a key step in our journey to deliver smart, practical solutions that make technology simpler, faster, and more intuitive for our users.”
Speaking of this partnership, Nancy El Haddad, CEO of Twist Entertainment, stated that: “Young audiences experience music as part of their everyday moments. Twist Echo was built to match their pace, giving them a simple way to instantly connect with the music they hear around them. With this feature, Twist becomes even more aligned with youth culture and seamlessly fits into their daily routines.”
Tony Li, Co-Founder of ACRCloud, emphasized the value of the new partnership with Twist: “At ACRCloud, we believe that music discovery should be instantaneous and effortless. Partnering with a forward-thinking platform like Twist allows us to showcase the speed and accuracy of our technology in a way that truly enhances the daily lives of music lovers. We are proud to support Twist in their journey to become a more comprehensive and tech-driven entertainment destination.”
It is worth noting that Twist was launched in 2022, offering a distinctive music and entertainment experience that combines simplicity and diversity, targeting young audiences with a flexible approach that fits their daily usage. The app includes a wide range of features such as offline download, podcasts, live radio, song lyrics, CarPlay, and the Twist Coins rewards program, which offers real benefits in exchange of coins for everyday app usage.