Rich Bake, one of Egypt’s leading bakery manufacturers, participated in the 5th Arab Forum for Therapeutic Nutrition, organized by the Egyptian Arab Society for Therapeutic and Health Nutrition (EASHTN) in Ain Sokhna. The forum brought together a distinguished group of experts and specialists to discuss the latest developments in therapeutic nutrition across the Arab region.
In this context, Gilbert Hobeika, CEO of Rich Bake, stated that the company’s participation reflects its commitment to maintaining a strong presence in specialized scientific platforms and engaging with the latest research in healthy and therapeutic nutrition. This aligns with Rich Bake’s strategy to continuously develop its products in accordance with international standards and evolving consumer needs.
He added that Rich Bake is placing increasing focus on the healthy bakery segment, driven by growing consumer awareness of balanced nutrition, alongside the company’s commitment to offering products that support healthier lifestyles.
Hobeika also highlighted the company’s ambition to expand into international markets, particularly Europe and the United States, as part of a well-structured global expansion plan. He noted that healthy products represent a key pillar of this strategy, with a strong emphasis on maintaining the highest quality standards for export.
He revealed that healthy baked goods continue to gain traction, contributing significantly to the company’s overall sales growth. Driven by changing consumer needs, demand for these products has expanded significantly over the past two years, mirroring positive momentum across the bakery sector, where growth is supported by shifting lifestyles and a stronger focus on health and wellness.
He further emphasized that Rich Bake has a highly qualified research and development team dedicated to innovating both healthy and conventional bakery products, supported by advanced production technologies and precise control systems to ensure consistent quality.
For his part, Hesham Hamed, Marketing Director at Rich Bake, stated that the company’s expansion into healthy baked goods is a direct response to the rising demand for such products, reflecting its commitment to customer well-being and alignment with evolving consumer behavior.
He added that Rich Bake offers a wide range of healthy products, including sugar-free bread, high-protein toast, low-carb toast, and high-fiber toast. These products primarily rely on whole grains while reducing sugar and fat content, catering to consumers seeking healthier and more balanced dietary options.
Hamed noted that these products are generally suitable for individuals following dietary plans, provided they adhere to medical guidance. He also explained that the nutritional value varies from one product to another, depending on its composition, including protein content, calorie levels, and grain diversity.
Rich Bake also relies heavily on advanced technology in recipe formulation and ingredient mixing, ensuring precise measurement of components such as whole grains and sugar and fat substitutes to maximize nutritional value.
He concluded by revealing that the company is currently developing a range of new healthy products, some of which are in their final stages and are expected to be launched in the market soon, as part of Rich Bake’s strategy to diversify its portfolio and meet the growing demand for healthy food options.
