B.TECH, the leading, most distinguished and rapidly expanding omnichannel Retailer of consumer electronics and home appliances, continues its efforts to advance education through “B.TECH School for Applied Technology.” Established in 2020, the school is the result of a successful partnership between the Ministry of Education and Technical Education and B.TECH. As the first school of its kind in Egypt specializing in retail, it combines academic study with hands-on practical training to prepare a new generation of qualified professionals for the labour market.
Established as part of B.TECH’s corporate social responsibility efforts, the school adopts an integrated curriculum that balances theoretical knowledge with practical application. This ensures graduates possess real-world skills and experience, enhancing their prospects for rewarding employment opportunities locally and internationally. In its commitment to supporting education and empowering youth, B.TECH covers all tuition fees for students and provides job opportunities for graduates within the company, helping them build their professional futures and reflecting the company’s dedication to equipping young people for the labour market.
The support also extends to outstanding graduates of the school, by providing financial support to cover university tuition fees for top students, confirming the company’s ongoing commitment to empowering young people and ensuring the continuity of their educational journey and the achievement of academic excellence.
The school provides a dedicated hotline to answer any inquiries about the school and to provide all information related to admission requirements and available specializations, making it easier for those interested to learn about the school and the steps to apply and join it.
Students and educators are provided with an advanced learning environment equipped with the latest technological and training tools. Spanning approximately 11,000 square meters, the school features three main specializations in the retail sector: Marketing and Product Display Techniques, Sales and Customer Service, and Supply, Procurement and Logistics Services. These specializations represent the core pillars of the retail industry.
Dr. Mahmoud Khattab, Chairman and CEO of B.TECH stated: “We believe that investing in education is investing in a better future, and B.TECH School for Applied Technology is one of our most important tools to achieve this goal. We are committed to delivering an advanced educational model that combines knowledge with application, qualifying students to become effective contributors to the market, not only in Egypt but also at the regional and international levels. We continuously work on developing curriculums and training programs in line with the latest global trends in the retail and technology sectors.”
He added: “The company’s strategy is cantered on building an integrated ecosystem through strong partnerships with government entities and the private sector, contributing to bridging the gap between theoretical study and market needs, ultimately qualifying Egyptian professionals, capable of competing across various fields.
In this context, B.TECH is committed to creating a new generation of retail industry professionals by continuously investing in human capital, one of the key pillars of success and sustainable growth. This is further supported by offering specialized, internationally accredited curriculums through Qualifications Development Bank alongside with supporting the training process and managing assessments, and obtaining an internationally recognized certification from City & Guilds, which enhances the academic and practical value of the program.
