OPPO, the world’s leading smart device brand, has announced that the Reno16 Series is set to officially launch in Egypt on August 11 under the theme of “Your Vibe, Your Way”, marking a new milestone in the company’s continued growth and long-term commitment to the Egyptian market. The upcoming launch builds on OPPO’s strong position in Egypt and reflects its strategy of bringing advanced technologies and innovative experiences to Egyptian consumers.
Designed for the new generation of users who value creativity and self-expression, the Reno16 Series combines OPPO’s signature design language with a range of AI-powered imaging and creative experiences. The upcoming series introduces the new 3D Pop Planet Design, featuring a bold and distinctive aesthetic inspired by cosmic visuals and the idea of every individual as a vibrant “little planet”.
Through the Reno16 Series, OPPO is delivering expressive design, powerful performance, and intuitive AI experiences that empower young Egyptian users to create, communicate, and transform everyday moments into more personal stories.
“Egyptian youth are redefining how technology becomes part of their identity, creativity, and everyday experiences,” said Lay Ren, President of OPPO MEA. “With the Reno16 Series, OPPO is empowering them to express themselves in their own way through distinctive design, intelligent imaging, and experiences built around their evolving lifestyles. This launch also reinforces our long-term commitment to Egypt through local manufacturing and continued investment in the country’s next generation.”
The launch further reinforces OPPO’s contribution to Egypt’s technology and manufacturing ecosystem. Since commencing its local operations, OPPO’s factory in Egypt has produced more than 4.6 million units, strengthening the company’s ability to meet domestic demand while supporting the continued development of the country’s manufacturing capabilities. Cumulative production of the Reno Series has also surpassed 450,000 units, while the Reno16 Series is expected to reach a monthly local production capacity of up to 100,000 units.
In parallel with the official announcement, OPPO Egypt and The Maker Academy are launching the fourth tournament of The Maker x OPPO Dream League, a nationwide initiative designed to empower more than 15,000 young footballers across several Egyptian governorates. Building on the success of its previous editions, the tournament reflects OPPO’s long-term commitment to supporting young people and nurturing their talents by providing emerging players with the opportunities, resources, and platform they need to develop their abilities, pursue their ambitions, and shape their own future paths.