Serac Developments has announced the signing of a strategic partnership with Sarh Construction, appointing the company as the main contractor for the full execution of its flagship SHAMASI project on Egypt’s North Coast. The partnership reflects Serac’s commitment to collaborating with leading construction firms to ensure its developments are delivered to the highest standards of quality and efficiency, while meeting targeted delivery timelines.
Under the agreement, Sarh Construction will serve as the project’s main contractor, undertaking 100% of the construction works from project commencement through final delivery. The scope includes the construction of 1,564 residential units, in addition to all commercial and service components within the development.
The partnership aligns with Serac Developments’ strategy of building long-term collaborations with top-tier specialized partners, enabling the company to deliver integrated real estate developments that meet customer expectations while strengthening its position in Egypt’s competitive real estate market.
Spanning 80 feddans on Egypt’s North Coast, SHAMASI is designed as a fully integrated residential and leisure destination that combines contemporary architecture with the area’s natural coastal landscape. The development offers a diverse portfolio of residential products, including villas, townhouses, twin houses, and apartments, alongside a fully integrated commercial district serving both residents and visitors.
The project also features expansive landscaped areas, comprehensive amenities and services, and a modern masterplan focused on delivering a balanced lifestyle that combines privacy, comfort, and quality of life. The partnership reflects both companies’ shared vision of delivering a fully integrated development that combines innovative real estate concepts with construction excellence, further positioning SHAMASI as one of the North Coast’s most promising destinations and meeting the growing demand for integrated coastal communities in the Egyptian market.
Commenting on the partnership, Tarek Soliman, Founder and Chairman of Serac Developments, said:
“This partnership marks an important milestone in Serac’s strategy of working with the market’s leading execution partners to deliver SHAMASI to the highest standards of quality while adhering to the project’s timeline. We have full confidence in Sarh Construction’s technical and execution capabilities, which will play a key role in transforming our vision for the project into reality and delivering the experience our customers expect.”
For his part, Eng. Abdelmonem Geita, Chairman of Sarh Construction, said:
“We are proud to have been selected to execute SHAMASI, a project that represents a valuable addition to our portfolio. We will leverage our engineering expertise and execution capabilities to ensure the project is delivered to the highest standards of quality and efficiency, reflecting the confidence Serac has placed in us while creating lasting value for its customers.”