A strategic partnership bringing together business leaders, investors, and entrepreneurs to strengthen cooperation and investment opportunities across regional markets

Rixos Egypt Hotels is participating as the main sponsor of the WTCA Regional Conference for the Middle East and Africa 2026, in a move that highlights the growing role of Egypt’s hospitality sector in hosting major international business and economic events, while further strengthening Cairo’s position as a regional destination for conferences and business gatherings.

The partnership between Rixos Egypt and the World Trade Centers Association (WTCA) aims to provide a platform that brings together leading business executives, investors, entrepreneurs, and innovators from across the Middle East and Africa. The conference will create opportunities for networking, knowledge exchange, and the development of new business and investment partnerships.

Cairo Prepares to Welcome the Regional Business Community

The conference is expected to provide an important platform for strengthening dialogue within the region’s business community and opening new channels of cooperation among companies and institutions operating across various sectors. It will also highlight investment opportunities available across Arab and African markets.

Hosting the event in Cairo underscores Egypt’s strategic importance as a gateway connecting Middle Eastern and African markets, supported by its strategic geographic location, developed infrastructure for international events, and large economic and consumer base.

Rixos Egypt Strengthens Its Presence in Business Tourism

Rixos Egypt’s role as the main sponsor of the conference reflects the group’s growing focus on business tourism, conferences, and exhibitions, as well as its commitment to capitalizing on the increasing demand for international events in Egypt.

Hosting major conferences and international events contributes to a wide range of sectors connected to tourism and hospitality, including hotels, restaurants, transportation, event management, logistics, and marketing, generating both direct and indirect economic benefits for the tourism industry.

Such events also provide international participants with an opportunity to explore Egypt’s tourism and investment potential, supporting efforts to diversify the country’s tourism offering and strengthen business tourism as a promising and growing segment.

A Platform for Building New Partnerships

Through its sponsorship of the conference, Rixos Egypt aims to provide participants with an integrated experience that combines business-event hosting with high-quality hospitality services, creating an environment conducive to networking and building relationships among investors and business leaders.

Regional events of this scale are becoming increasingly important amid the growing need to strengthen economic cooperation between Middle Eastern and African countries, create new opportunities for companies to expand into new markets, and exchange expertise in areas such as innovation, entrepreneurship, trade, and investment.

Strengthening Egypt’s Position on the International Conference Map

The partnership comes as Egypt continues to strengthen its position as a leading destination for international tourism and business events, supported by its strategic location, expanding air connectivity, developed hospitality infrastructure, and growing capacity to host major international conferences and events.

The WTCA Regional Conference for the Middle East and Africa 2026 is expected to contribute to strengthening business engagement and networking among investors across the region. Meanwhile, Rixos Egypt’s participation represents another step toward enhancing the hospitality sector’s role in supporting tourism, the economy, and the hosting of major international events.

The partnership reflects a shared vision focused on bringing together business leaders, investors, entrepreneurs, and innovators in an environment that encourages the exchange of ideas and expertise, explores new cooperation opportunities, and fosters business and investment relationships across Middle Eastern and African markets.