Sofitel Dubai The Obelisk will mark its sixth consecutive year of participation in Arabian Travel Market (ATM) 2026, connecting with travel trade partners from the UAE and international markets while celebrating Dubai’s continued growth as a leading destination for business, leisure, meetings and events.

Mohamed Ashour, Director of Sales at Sofitel Dubai The Obelisk, commented on the significance of the event, saying: “Arabian Travel Market is an important opportunity for hoteliers to reconnect with valued travel partners and strengthen the relationships that continue to drive Dubai’s thriving tourism landscape. At Sofitel Dubai The Obelisk, we remain focused on sharing distinctive experiences that set our hotel apart, from heartfelt encounters with French zest to elevated dining, wellness and state-of-the-art meeting and event offerings.”

For Sofitel Dubai The Obelisk, ATM represents more than an annual trade platform; it is an opportunity to nurture the relationships and partnerships that bolster Dubai’s continued growth as an international destination.

Having experienced Arabian Travel Market across two decades, Mohamed Al Bahrawy, Director of Sales & Marketing at Sofitel Dubai The Obelisk, added: “ATM continues evolved alongside Dubai’s growth, evolving into a pinnacle meeting point for the global travel industry. What remains particularly valuable is the opportunity to reconnect with familiar faces, meet new partners, and continue to build meaningful relationships that support the growth of our hotel and the UAE’s luxury hospitality landscape.”

Recognised for Digital Reputation and Sustainable Hospitality

Sofitel Dubai The Obelisk was recognized at the Digital Reputation Report ceremony during ATM 2025 among Dubai’s top five-star hotels for its top Digital Reputation Performance Score, with the award presented by DET. The hotel has also been a sought-after venue for DET award ceremonies, including events aligned with its commitment to sustainable meetings and hospitality, such as the inaugural Awards Ceremony for the Dubai Sustainable Tourism Stamp (DST) held in 2024 in The L’Obélisque Ballroom.

A Green Key-certified hotel since 2023, Sofitel Dubai The Obelisk integrates responsible practices across its operations and events offering and has held the Dubai Sustainable Tourism Stamp – Gold Tier, awarded by DET since 2023.

Sofitel Dubai The Obelisk’s sixth consecutive year at ATM marks its continued commitment to Dubai’s travel ecosystem and to building partnerships that support the destination’s continued growth and international appeal.

“As Dubai continues to evolve as a leading global destination, we look forward to welcoming our partners to Sofitel Dubai The Obelisk and creating meaningful, long-term collaborations. Together, we can contribute to the continued growth of our landmark address while supporting Dubai and the UAE as a dynamic hub for tourism, business and international connectivity.” – Haytham Omar, Managing Director of Sofitel Dubai The Obelisk