الرئيس التنفيذي
أشرف الحادي

رئيس التحرير
فاطمة مهران

SEVEN TABUK Welcomes its First Hot Wheels E-Karting Experience

Developed in partnership with Mattel, the immersive electric karting attraction combines high-performance racing, iconic Hot Wheels design, and adrenaline-fuelled entertainment for guests of all ages.

 Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of Qiddiya Investment Company (QIC), invites families to discover and experience Hot Wheels E-Karting at SEVEN TABUK. Developed in partnership with Mattel, the immersive Hot Wheels E-Karting attraction brings one of the most iconic entertainment brands to life through a high-energy racing experience where speed, competition and imagination come together in an immersive indoor environment.

Designed for children, teens, adults, families and racing enthusiasts alike, Hot Wheels E-Karting features high-performance electric karts, dynamic multi-level tracks inspired by the Hot Wheels universe, and a visually immersive environment that brings the brand to life. The attraction offers families and friends an exciting opportunity to enjoy quality time together through friendly competition and unforgettable shared experiences. Guests can choose from adult, junior and dual karts, making the experience accessible for racers of all skill levels.

More than a racing attraction, Hot Wheels E-Karting is built around the brand’s challenger spirit, encouraging guests to test their abilities, build confidence, and embrace friendly competition. The attraction also features exclusive Hot Wheels retail merchandise, interactive themed environments, and dynamic lighting and visual effects that extend the excitement beyond the track. Designed to encourage repeat visits, the experience blends entertainment, competition, and storytelling into one destination.

As one of SEVEN’s flagship international attractions, Hot Wheels E-Karting strengthens the company’s growing portfolio of globally recognised entertainment experiences while reinforcing its commitment to creating destinations that combine innovation, immersive entertainment, and world-class partnerships. It reinforces SEVEN’s commitment to enriching quality of life and supporting Saudi Arabia’s Vision 2030 through innovative entertainment.

The attraction is designed to appeal to everyone, from first-time drivers to experienced racers, offering an accessible, high-energy experience that encourages competition, confidence, and shared family moments.

Now welcoming guests daily, Hot Wheels E-karting has quickly become one of SEVEN TABUK’s most popular destinations for families, thrill-seekers and racing fans of all ages. For more information and to plan your day at SEVEN, visit https://seven.sa/home
About Saudi Entertainment Ventures (SEVEN):

Saudi Entertainment Ventures (SEVEN), part of Qiddiya Investment Company (QIC), is at the forefront of transforming Saudi Arabia’s entertainment landscape. SEVEN is mandated to invest in, develop, and operate next-generation entertainment destinations that meet the highest global standards and cater to diverse audiences across the Kingdom.

With an investment exceeding SAR 45 billion, SEVEN is building 14 entertainment destinations in 13 cities, including Riyadh, Makkah, Jeddah, Taif, Dammam, Khobar, Abha, and more. Each destination is designed to deliver worldclass attractions, immersive experiences, and opportunities for local economic development, while embedding Saudi culture at the core of every project.

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