People & Places and Baky Hospitality unite residences, private-club culture and destination dining in Ras El Hekma – the Egyptian Riviera now drawing landmark UAE & GCC investment and regional attention.

People & Places and Baky Hospitality have announced Sachi Living at The Med, introducing a new kind of coastal address to Ras El Hekma: one where the rituals of a much-loved restaurant become part of the way people live.

Created for a generation that no longer separates home from hospitality, Sachi Living brings together three connected worlds: Sachi Beach Residences, Sachi Social House and Sachi Village. It is not simply a collection of homes by the sea. It is a place to arrive, gather, dine, retreat and belong – all within one considered waterfront destination.

For GCC audiences, the timing is significant. Ras El Hekma sits at the centre of one of the region’s most closely watched destination stories. A landmark US$35 billion UAE investment agreement is advancing plans for a 170 sq km next-generation city, with Abu Dhabi-based Modon appointed master developer. The scale of that commitment has placed Egypt’s North Coast firmly on the regional map, signalling a future shaped by stronger infrastructure, international hospitality, year-round tourism and Gulf investment.

The North Coast has long been Egypt’s most closely held summer ritual. Today, it is becoming something larger: a Mediterranean destination with regional gravity. Its white-sand shoreline, clear water, and cultural familiarity have made it a natural escape for the Arab world’s creative class, business leaders, celebrities, and internationally known athletes. What was once whispered about each summer is now being watched across the GCC.

People and Places, with its vision of human-centric, authentic living experiences and as one of Egypt’s most admired developers, believes its collaboration with Baky Hospitality is another step in refining Egyptian Mediterranean culture. Sachi Living enters this moment with a proposition that feels both Egyptian and international – born in Egypt, built for the region and ready for the world.

Three Ways to Live Sachi
At its heart are Sachi Beach Residences: a limited collection of fully furnished, culinary-inspired beachfront homes overlooking the lagoon and the Mediterranean. Six residence types range from one- to three-bedroom Beach Houses and Lofts, each shaped around light, privacy and the quiet theatre of living by the water.

Designed by Alchemy Architecture, the homes balance openness with intimacy through double-height reception spaces, expansive terraces, signature kitchen islands and uninterrupted lagoon or beachfront views. The result is architecture that does not compete with the coast; it frames it.

Sachi Social House forms the private social heart of the community. Inspired by the world’s leading members’ clubs, it brings together curated wellness, private dining, a serviced beachfront lagoon and chef-hosted experiences reserved for residents.

Beyond it, Sachi Village opens onto a carefully curated beachfront world of premium retail, lifestyle concepts and a new flagship beach restaurant by Baky Hospitality, to be announced. Lively but never loud, it gives Sachi Living its rhythm while preserving the privacy of home.

“As we celebrate the delivery of our first homes at The Med, Sachi Living marks an important step in creating an authentic coastal destination. Baky Hospitality and Sachi are home-grown names that have helped reshape the Sahel through service, culture and a genuine understanding of how people want to spend their time. Together, we are creating a hospitality and real estate experience that is unmistakably of this place, yet speaks to the region.”

Nabil Amasha, Co-Founder and CEO, People & Places

“With Sachi Living, our promise is simple: to take everything Sachi has always stood for – genuine hospitality, exceptional food, beautiful moments and a true sense of belonging – and bring it into the way you live. We are not simply creating residences. We are creating a life where every detail is considered, every experience feels personal and you always feel at home.”

Ayman Baky, Founder and CEO, Baky Hospitality

About The Med
Set in the heart of Ras El Hekma, The Med spans 1.27 million sq m and brings together design, hospitality, wellness, entertainment and community in one integrated Mediterranean destination. Every element is shaped around a simple idea: coastal living should feel natural, generous and deeply connected to place.

About People & Places
Launched in 2022, People & Places is a next-generation community maker focused on creating places where people belong. Moving beyond conventional brick-and-mortar development, the company creates authentic, sustainable communities shaped by the people who live in them and by a new generation seeking a more fluid balance between life, work and experience.