Returning for its 25th annual edition, Seamless Middle East remains the region’s most established and influential platform for the digital economy – bringing together the leaders shaping the future of digital commerce and fintech.

This year, in response to the event’s growth and the industries it serves, Seamless has been reimagined into three focused experiences – Seamless Fintech, Seamless Digital Commerce and Home Delivery Middle East – each offering curated content, dedicated zones and unparalleled opportunities for business and collaboration.
As a longstanding supporter of regional digital transformation, The Arab Federation for Digital Economy has renewed its strategic partnership with Seamless Middle East for 2025. This continued alliance underscores a shared commitment to enabling digital growth across the Arab world.
Dr Ali M. Al Khouri, advisor to the Arab Economic Unity Council, Chairman of the Arab Federation for Digital Economy, Chief Executive at the General Secretariat of the Office of the UAE Deputy Prime Minister and Minister of the Interior, highlighted the importance of Seamless Middle East as a key enabler of digital growth across the region:
“Seamless continues to serve as a vital platform for dialogue and collaboration among Arab and international stakeholders,” he noted. “This year, the Arab Federation for Digital Economy will unveil new strategic initiatives including a landmark partnership with China aimed at deepening economic and technological cooperation.”
He also confirmed that the Federation will present the latest developments of the Arab Digital Economy Vision designed to guide the region’s transition toward more connected, competitive and sustainable digital economies.
“We believe this event marks a pivotal moment for aligning regional digital efforts with global innovation trajectories,” he added.
Joseph Ridley, General Manager of Seamless, welcomed the Federation’s continued support:
“The Arab Federation for Digital Economy has long played a central role in championing digital progress in the region. Their renewed partnership with Seamless underscores just how important this platform has become in advancing those goals – not only for the UAE but across the Arab world.”
The Arab Federation for Digital Economy will once again deliver a powerful opening address and host a series of strategic sessions focused on cross-border collaboration, future economies and digital policy frameworks.