Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Ltd, officially launched the Indian legacy brand Campa Cola in Qatar. This debut marks RCPL’s first entry into Qatar and reaffirms its long-term commitment to the country.
Since acquiring Campa Cola in 2022 and reintroducing it to India in 2023, RCPL has successfully revived the heritage brand that held cult status in India in the 1970s and 1980s. Campa Cola’s entry into the beverages industry in Qatar is being launched with partner Nasser Bin Khaled & Sons Trading WLL, one of the leading food and beverage distribution groups in Qatar.
Ketan Mody, Executive Director at Reliance Consumer Products Ltd, said: “We are excited to enter the Qatar market with Campa with our partners NBK & Sons Trading, a heritage Indian brand founded more than 50 years ago. We are investing for the long-term and see great potential for accelerated growth in the region. We have a track record of delivering innovative and global quality products at affordable prices to customers. We are delighted to come together with our partners today to transform the beverage experience for consumers across Qatar.
Campa Cola has multi-generational relevance and reignites a memory and prompts consumers to revisit and relive those cherished moments. Campa isn’t just a drink; it’s a revival of a legacy, a taste of India, and a celebration of the spirit of today’s youth. We’re confident it will introduce a new wave of fans to its refreshing taste across all consumers in Qatar and spark nostalgia amongst Indian expats connecting them to their roots” said Mody.
Commenting on Campa’s arrival, Cherian Thomas, General Manager of NBK & Sons Trading stated, “We are proud to collaborate with leading global conglomerate Reliance Consumer Products to bring Campa Cola to Qatar. This partnership reflects our dedication to offering consumers high-quality, diverse beverage choices that are rooted in heritage. With time, we are confident that Campa Cola will resonate strongly with both the significant Indian expatriate community in Qatar and local consumers who appreciate distinctive beverage options. This strategic alliance not only expands our food portfolio but also reinforces our position as a key player in the region’s competitive beverage market. We look forward to leveraging our robust distribution network and market expertise to establish Campa Cola as a beloved brand in Qatar, just as it has been in India for generations.”
Campa Cola, with its refreshing taste and fizzy stimulation, positioned as an enabler of grit and determination, the brand celebrates the fearless, never-give-up attitude of today’s youth. It is more than just a beverage, it is a symbol of perseverance and ambition, inspiring consumers to embrace challenges with confidence and enthusiasm. With its vibrant packaging and nostalgic charm, Campa Cola is set to become a favourite among consumers.
The Campa portfolio will initially include Campa Cola, Campa Lemon and Campa Orange. From its eye-catching refreshed red and purple packaging to its promise of a competitively priced product, Campa Cola is well on its way to becoming a modern-day success story, making it ever more relevant to Qatar.
