In a significant move aimed at enhancing development in Upper Egypt, Al-Habeeb Group, led by General Abdul Rahim Manoufi, Chairman of the Board, has announced the signing of an exclusive contract with JKFacilities, a company specializing in the property management and operations of commercial complexes and malls. – under the leadership of Eng. Osama Alaa Albadry-.
This partnership will provide technical, administrative, marketing, and commercial consulting for the ‘Happiness Plaza’ project, paving the way for its upcoming operational launch.

The contract was signed by Mr. Ahmed Yahya Al-Noubi, Manager of Al-Habeeb Group; Mr. Saleh Abdul Rahim Manoufi, Manager of Al-Habeeb for Development and Investment; and Eng. Ahmed Mansour Abdul-Lah, Manager of Al-Habeeb Engineering and Contracting Company, alongside Mr. Tamer Shakir, Chairman of Joud Investments, and Ms. Iysal Khalifa, Executive Director and Board Member of JKFacilities.

Al-Habeeb Group clarified that the project spans 20,000 square meters at the main entrance of New Qena, making it the first of its kind in the region as a comprehensive administrative, commercial, hotel, and entertainment complex. The project is currently 80% complete, with an official opening anticipated by December 2026, positioning it as a central attraction in Upper Egypt.

Happiness Plaza features modern architectural design and multi-purpose spaces, integrating medical, entertainment, and commercial services, thus becoming a primary destination for residents and visitors of Qena.

Al-Habeeb Group emphasized that the partnership with JKFacilities represents a promising strategic alliance in managing and operating commercial complexes in Upper Egypt. The project is expected to create direct and indirect job opportunities and aligns with the group’s strategy to invest in Upper Egypt across various sectors.

For its part, JKFacilities stated that its management and consulting of Happiness Plaza in New Qena extends its long-standing expertise in managing diverse projects within Egypt. The company affirmed that the project will be a landmark, thanks to the combination of administrative efficiency and investment ambition, positioning it as a modern urban destination in southern Egypt.