Beyond ONE, the fast-growing digital services provider behind leading brands Virgin Mobile and FRiENDi Mobile, continues to redefine mobile innovation and digital inclusion for millions across Saudi Arabia and the GCC. With cutting-edge 5G, AI-powered entertainment, and tailored offers, Beyond ONE is closing digital gaps and empowering expat communities—especially Egyptians, Indians, Pakistanis, Bangladeshis, Filipinos, and others—with flexible, affordable connectivity.
Connecting Egypt’s Community and making Every Call Count
Virgin Mobile’s new Flexi Bundle is making life easier for Egyptians in Saudi Arabia, offering convenient minutes to Egypt and flexible data at competitive rates—ideal for staying in touch with family and friends. With promoters stationed at popular Egyptian cafes and restaurants, the campaign connects directly at the heart of community life, enabling instant, personalized explanations and activation of bundles. Egyptian influencers share honest, relatable stories about Virgin Flex, boosting campaign credibility and engagement.
Through partnerships with Egyptian schools and the Embassy, Virgin Mobile supports cultural events and builds lasting connections, while branded vans, giveaways, and cinema ads gear up to energize local buzz—and underline Virgin’s commitment to community empowerment.
Flexible Solutions for All Expats—The Regional Vision
Virgin Flex covers 17 countries, balancing tailored local engagement for Egyptians with a broader strategy for India, Bangladesh, Pakistan, the Philippines, Sudan, Yemen, Jordan, Lebanon, and beyond. More than 45% of Saudi Arabia’s population consists of expatriates, all seeking freedom, convenience, and affordable international and local calls.
Digital Innovation—No Banking? No Problem.
In partnership with TIMWETECH, Beyond ONE now gives over 3.5 million customers in Saudi Arabia and Oman instant access to premium streaming, gaming, and infotainment—all paid directly from their mobile balance. This eliminates payment barriers for prepaid users and drives financial inclusion where credit card access is under 30%. Enhanced security features like AI-powered fraud protection and opt-in confirmations ensure subscribers are always protected.
Sustainable Growth—Workspaces for the Future
Beyond ONE’s new Riyadh office, designed to reflect Vision 2030 goals, sets the standard in local empowerment and sustainability—with energy-efficient, adaptive spaces, regionally sourced materials, and community-focused work environments. The Dubai headquarters leads with a similar philosophy: people-centric, green, and agile.
Purpose-Led Partnerships and Trusted Brand Experience
Through strategic regional partnerships and a unified digital ecosystem, Beyond ONE lets users subscribe to what they need, pay only for what they use, and enjoy seamless connectivity everywhere. Virgin Mobile and FRiENDi Mobile continue to push boundaries with innovative, customer-first experiences, premium content, and direct, authentic outreach—creating deeper community bonds and improving lives.
