OPPO, a leading global technology brand, has announced the opening of its newest retail store at “Town Center Cairo Mall”. This strategic move reflects OPPO’s ambitious expansion plans across Egypt. The opening further underscores OPPO’s long-term commitment to strengthening its presence in the Egyptian market and making its latest innovations and premium services more accessible to consumers.

Expansion Strategy Focused on Accessibility
The new “Town Center Cairo Mall” branch marks a valuable addition to OPPO’s growing retail network, offering an interactive experience that allows customers to explore the latest smart technologies in a modern environment. This step aligns with the company’s vision to expand across key governorates, bringing technology closer to a wider customer base and meeting evolving consumer expectations through advanced retail platforms that blend global innovation with local relevance.

Investment and Development Commitment to the Egyptian Market
OPPO’s expansion goes beyond strengthening its retail footprint; it also reflects direct support for the national economy. The company has already invested over USD 20 million in Egypt, with plans to increase this investment to USD 50 million in the near future. These investments include the establishment of an advanced manufacturing facility aimed at driving industrial growth and creating promising job opportunities for Egyptian youth, further positioning Egypt as a strategic hub for OPPO’s regional operations.

In this context, Lay Ren, President of OPPO MEA, stated: “At OPPO, we continue to deliver human-centric smart technologies designed to enrich lives, inspire creativity, and strengthen community connections. The opening of our new store in Town Center Cairo Mall marks an important milestone in our journey as we strive to bring the best global innovations to Egypt while celebrating and empowering local culture.”
He added: “These steps reflect our strong confidence in the vitality and dynamism of the Egyptian market. With a global footprint, including 330,000 direct-to-consumer points of sales and 3,600 official service centers in more than 70 countries and regions, OPPO continues to lead globally in smart device technology, delivering innovative solutions that empower users in their daily lives.”

Integrated Service Ecosystem and Expansion Supporting Digital Transformation
OPPO continues to solidify its position as a leader in after-sales services through its “Care & Reach” strategy, which ensures a reliable customer experience through fast repairs, loan devices, and extended warranty options—resulting in high customer satisfaction rates in the local market. These services are complemented by the company’s expansion plan to launch 10 new customer service centers across key governorates, adding to its existing network of 14 professionally distributed centers.

This approach highlights OPPO’s role not only as a provider of smart devices but also as a strategic partner in Egypt’s digital transformation and economic development journey, combining technological excellence with social responsibility.

Global Leadership and Strong Innovation Network
This local expansion reinforces OPPO’s strong global standing. The company operates in more than 70 countries and regions across six continents, employing over 40,000 people worldwide. It also manages a robust innovation ecosystem that includes nine manufacturing facilities that set a new benchmark for intelligent manufacturing, and ninth place, 2025 Kantar BrandZ Top 50 Chinese Global Brand Builders, Kantar and Google, ensuring a continuous pipeline of innovations that shape the future of technology.