As part of its strategy to expand and strengthen its presence within the restaurants, cafés, and hospitality sector, Rich Bake, a leading bakery manufacturer, participated in the Cafex Egypt 2026 exhibition with a large-scale pavilion reflecting the company’s ongoing growth and development during the current period.
Hesham Hamed, Marketing Director at Rich Bake, stated that the company’s participation in this year’s Cafex exhibition came in a noticeably different scale, whether in terms of booth size, team presence, or the number of newly launched products. He noted that this reflects the market’s confidence in the company’s products and its continued growth within the Egyptian market.
He added that Rich Bake is committed to continuously developing its product portfolio in line with market trends and customer needs, highlighting the launch of several new products during the exhibition, including “Whole Wheat Burger Buns,” introduced in response to evolving consumer tastes and the growing demand for modern and diverse bakery offerings.
Hamed further explained that the Egyptian market is witnessing remarkable growth in the restaurants and cafés sector, with many brands expanding and opening new chains and branches across various governorates. This creates significant opportunities for specialized bakery manufacturers to provide innovative products tailored to the needs of this rapidly growing sector.
He also emphasized that Rich Bake focuses on developing products that cater to different consumer preferences while keeping pace with changing consumption patterns in the Egyptian market, noting that consumers have become increasingly open to trying new experiences and international food trends.
During the exhibition, Rich Bake unveiled 10 new product varieties, including three types of Brioche Burger Buns and three types of Semolina Burger Buns, in addition to other newly developed products distinguished by manufacturing quality that differs from conventional market offerings.