·        Hisham El-Danasoury: Launching “Alana” project adds to the company’s successes after its operations gained momentum and trust among clients and investors.
·        Mohamed Farag: Continuous construction operations all year round have led to unprecedented growth in the company’s operations, with the completion rate of the “NAIA WEST” project reaching 70%.

NAIA Developments has launched the luxurious residential units “Alana” as a new phase within its “NAIA WEST” project in New Sheikh Zayed City, continuing to enhance the company’s expansions and growth in the Egyptian real estate market.
This announcement was made during a press conference held at the company’s headquarters in Sheikh Zayed City and was attended by media representatives.
“Alana” project includes a variety of unit sizes ranging from 135 to 175 square meters, with a total of 496 residential units. It also features a clubhouse extending over 6,021 square meters. “Alana” project represents 50% of “NAIA WEST” project, which covers an area of 140 acres and is located just minutes from the heart of the 6th of October City and Sheikh Zayed City. The total investment in this project reaches approximately 32 billion EGP. The luxurious ‘Alana’ residential units offer diversity within the ‘NAIA WEST’ project, which primarily comprises villa communities.
Eng. Hisham El-Danasoury, CEO of NAIA Developments, stated that the new project is a step towards implementing the company’s strategy of delivering the best integrated urban communities.
He noted that this adds to the series of recent successes the company has achieved as it scales its operations and expands in ways that have earned the trust of clients and investors, especially in “NAIA Bay” project located in Ras El-Hikma in the North Coast, characterized by innovative designs and technological options.
El-Danasoury emphasized the company’s commitment to partnering with leading global firms to deliver high-quality living standards. The finishing of “Alana” units has been entrusted to “Kyme Alchemy”, which is recognized for its expertise in design and decoration. Additionally, NAIA is collaborating with “Raafat Miller”, a leader in comprehensive design and engineering consultancy in the Middle East, to create unique designs for the project.
He continued, “We always strive to collaborate with the best partners to provide the latest services within our projects, based on the company’s strategic vision. We are in the process of contracting with one of the major telecommunications companies to provide the latest internet and communication services within Alana project, ensuring comprehensive service integration.

Mohamed Farag, Vice Chairman for the Commercial Sector at NAIA Developments, confirmed the company’s commitment to executing all phases of its projects, particularly given NAIA’s reputation for rapid execution and continuous construction operations throughout the year. This has resulted in unprecedented growth in the company’s operations, with the completion rate of “NAIA WEST” project reaching approximately 70%, building work has progressed to 55%, and façade finishes have reached 35%.
Farag pointed out that “Alana” units achieved impressive sales of 2 billion EGP before their official launch, underscoring the high demand for the company’s products and their quality, especially after the complete sale of the targeted units in the initial phase of “NAIA WEST” in 2023. Pointing out that our efforts to contract with one of the largest telecommunications service providers in Egypt aim to provide ‘triple play’ service, which is an advanced integrated service for enjoying high-speed internet, as well as digital television broadcasting and landline telephone services.
He added that “Alana” features various amenities needed by residents, including a commercial area, swimming pools, bike and jogging paths, a children’s area, and recreational spaces for families, all set amidst vast gardens, lakes, and natural landscapes covering about 80% of the project’s total area, ensuring high levels of security, comfort, and privacy.

It is worth noting that NAIA Developments has announced an increase in its investment volume in Egypt to 46 billion EGP as part of its ambitious expansion plans for the upcoming phase, continuing to develop its land bank of approximately 250 acres distributed between West Cairo and Ras El-Hikma in the North Coast area.