Ezz Elarab Group and smart, the premium Germany-Originated electric vehicle brand, celebrated their official entry into the Egyptian markets with an extraordinary launch event held at the iconic Pyramids of Giza. The event marked the brand’s official launch and the inauguration of a network of showrooms and after-sales service centers in Egypt, as well as the unveiling of the electric vehicles smart #1 and smart #3.
Egypt marks the 31st global market for the smart brand, following its successful launch in key markets including Europe, the Middle East, Southeast Asia, China, and Latin America. This strategic move, in partnership with Ezz Elarab Star, aims to provide a comprehensive brand experience in the Egyptian market.
This partnership extends beyond a brand launch in Egypt; It involves establishing a comprehensive network of service centers and showrooms across Cairo. Built on mutual trust, this collaboration leverages Ezz Elarab Star’s deep understanding of the Egyptian market and its extensive experience in providing world-class premium automotive sales and service.
Engineer Hisham Ezz Elarab, Chairman of Ezz Elarab Star, stated: ‘The launch of the premium brand smart in the Egyptian market is an important milestone to the Ezz Elarab Group. It is a strategic commitment to keeping pace with the global shift towards sustainable and innovative mobility. Our vision at Ezz Elarab Star is to provide our customers with the best, not only through luxury products but also by redefining the entire customer experience. Our partnership with smart reflects our ability to embrace global trends and adapt them to meet the needs of the Egyptian market. We believe that smart cars represent a unique addition to the future of mobility, thanks to their intelligent design by Mercedes Benz and innovative performance. We will continue to work to strengthen our leading position by providing comprehensive services that meet global standards. Today marks the beginning of a new chapter in Egypt’s automotive sector, and a step towards the future we are building together.’
Ms. Mandy Zhang, Global CMO of smart, said, “We are excited to introduce the smart #1 and #3, as well as the premium brand and service experience to Egypt, a country known for its rich history and culture, while also looking forward to the future, in collaboration with our general distribution partner, Ezz Elarab Star. As a brand always committed to exploring the best solutions for future mobility, smart’s vehicles embody our ‘open your mind’ brand claim. They provide an exceptional, adventurous experience that encourages eco-conscious and tech-savvy Egyptian customers to explore every opportunity and new wonder. Engineering, research, and development for the new generation all-electric vehicle portfolio is led by the smart R&D team, with the Mercedes-Benz Global design team overseeing vehicle design.”
Based on its development strategy, smart is not only expanding globally but also pushing the boundaries of innovation. With plans to enter over 10 new markets by 2025, smart intends to expand its presence in the Egyptian market, further expanding the horizons of premium electric mobility. This reflects smart’s commitment to offering a diverse range of innovative vehicles.
Fatma Abdel Hafeez, the Brand Manager of smart in Egypt, stated: ‘smart is making a strong entry into the Egyptian market as a leading brand in the electric vehicle sector. It represents the latest addition to the Ezz Elarab Star portfolio, which includes Mercedes-Benz and many luxury brands. smart cars represent the future of electric vehicles, as they combine innovation, quality, and luxury. With an ambitious vision to lead the electric vehicle industry.’
She added: ‘We are confident that smart will establish a prestigious position in the Egyptian market, as this renowned brand aligns perfectly with the Egyptian lifestyle. It appeals to individuals and families who appreciate luxury quality and seek distinction. smart cars are designed for the distinguished, and they are not merely a means of transportation but rather a lifestyle choice for those seeking leadership and excellence.’
Today, we will unveil the first two smart cars #1 and #3 in all their categories including BRABUS, which will become shining stars in the Egyptian car market, and we will also reveal their competitive prices.”
As part of its ambitious plans, smart will be opening its 3S facility and showrooms in strategic locations such as District 5 in East Cairo and Royal Park in West Cairo, enabling customers to interact directly with the brand.
