the leading fashion brand known for its trendy and affordable collections, is excited to make a splash with its 2025 swimwear range.

Featuring bright and breezy tones, punchy patterns, and popular kids’ characters, the range is thoughtfully designed to maximize fun in the sun (including select pieces that are specifically tailored for sun protection). With prices starting from just AED 15, get set to stock up for summer at REDTAG.

From AED 22

The girls’ swimwear range pops with a balance of neon and pastel shades, coming alive with playful prints and iconic characters your little ones are sure to love.

Reflecting current trends, choose from co-ord swim sets, three-piece modest sets, and UV-protected fabrics. Get your little one looking summer-ready, whether they’re diving into a swim lesson or jumping into the weekend with a family beach day.

Boys’ range: Resort-ready vibes with touches of the tropics and surf

From AED 35

Tropical vibes meets cool casual with the boys’ swimwear range. Sail through a relaxed colour palette of ocean blues, sandy beiges, sunset oranges, tropical greens, and coral reds. Neutrals and monochromes mix with personality-packed pattern accents including palm trees and floral motifs for a resort-ready vibe.

Also part of the collection are colour-blocked board shorts, vintage surf tees, and epic characters like Sonic, Spider Man, Naruto and loads more. To guarantee a sun-safe summer, rash guards and UV tees (with UPF 50+) round out the range. The perfect picks for active, stylish kids who are ready for any adventure.

Women’s range: Beachside blooms meet breezy fabrics

From AED 65

The women’s range blooms with tropical prints and soft tones, designed with lightweight and quick-drying fabrics, complemented by supportive silhouettes. With something for every lifestyle, options include breezy co-ords and modest sets too.

Men’s range: Sleek designs geared up for an active summer

From AED 42

The men’s range promises durability with comfort, ideal for all summer activities, whether it’s unwinding by the shore or catching the waves. The streamlined silhouettes offer UV protection without sacrificing style, with pieces ranging from fitted rash guards to shorts and surf pants in sleek, minimalist designs.

Shehbaz Shaikh, REDTAG’s Chief Retail Officer shares: “We’re proud to launch our latest swimwear collection which perfectly blends thoughtful design and trendy styles with high-quality fabrics at resonable prices. With considered details and inclusive options, we ensure everyone can enjoy summer in style and confidence.”

Dive into a summer of looking good and feeling great with REDTAG’s versatile swimwear range for all tastes and ages. Whether you’re tapping into a tropical vibe with funky prints or flaunting a bold look, get set to soak up the sun in style.