L’Oréal Paris has announced the appointment of acclaimed Egyptian actress and award-winning star Yasmine Sabri as its new brand ambassador in the Middle East. Sabri makes her debut in the “Women of Worth” campaign, a bold initiative that redefines what it means to be a woman today.

Known for her elegance, grace, and unwavering advocacy for women empowerment, Yasmine Sabri lends her voice through L’Oréal Paris to a movement that challenges stereotypes around women’s roles in today’s society. First launched in 2020, the “Women of Worth” program is dedicated to spotlighting women who embody compassion, strength, and a relentless drive to uplift their communities. Through grants, mentorship, and visibility, the initiative celebrates women from diverse backgrounds who are making a meaningful impact, proving that worth cannot be measured by one standard, but is defined by each woman in her own unique way.

In a region where cultural expectations have long cast women primarily in the role of caregiver or housewife, this campaign is a timely reminder that women can be — and already are — so much more: leaders, visionaries, entrepreneurs, and changemakers. More importantly, they can be whatever they decide to be. They choose their own path and take ownership of their destiny. It’s about honoring their incredible worth beyond the home and celebrating the multifaceted lives they lead both privately and publicly.

This vision is reflected in the choice of Yasmine Sabri as a brand ambassador. Through her distinguished acting career and humanitarian initiatives, she has demonstrated a genuine commitment to women’s empowerment across the Arab world. Yasmine has carved her own success story — participating in initiatives like Enti El Aham and Unlock Her Future to inspire hope and strength in women and girls. She has shown that true worth isn’t imposed from the outside, but comes from deep within.

Yasmine Sabri commented: “Being chosen as a L’Oréal Paris’ brand ambassador is not just about joining a campaign — it’s an alliance rooted in shared values: empowerment and authenticity. Together, we will amplify the voice of every woman striving for change, and remind every woman that her worth is hers to define.”

With Yasmine’s involvement, the campaign will spotlight real women with real stories — genuine experiences that embrace both vulnerability and strength. It’s a powerful invitation to redefine how society sees women: moving beyond outdated stereotypes to embrace the full spectrum of their truth, resilience, and individuality, rather than chasing an unrealistic perfection.